BYD Nigeria, the sole distributor of BYD electric and hybrid vehicles in Nigeria, has launched a new hub for local innovation and sustainability-focused projects, giving Nigerian creatives a platform to showcase projects that blend design, lifestyle, and environmental awareness.

The BYD Victoria Island showroom, each month, will spotlight Nigerian innovators and creative entrepreneurs, with the first exhibitions already highlighting Afrocentric streetwear and eco-conscious lifestyle brands.

Read also: China’s BYD aims for foothold in Nigeria’s auto market

The initiative kicked off in October with PITH Africa, an Afrocentric streetwear brand reshaping creative expression for a new generation.

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Currently, Mint Organic Care, a brand focused on eco-conscious living and personal well-being, is on display through the end of November.

Read also: LOXEA introduces BYD electric vehicles to Nigerian market

In December, the showroom will host a Christmas Pop-Up featuring a mix of returning and new projects, including Clay of Lagos, Kelly Praise, Stitches by Lope, Mostudeo, PITH Africa, and Mint Organic Care.

The company noted that upcoming editions will continue to feature innovative projects, each bringing fresh ideas and unique perspectives to enrich the platform.

Juliet Onyema is a transport journalist who reports on Nigeria’s transport and automobile industry. She covers emerging Electric Vehicles (EVs), ranging from adoption to usage, automobile firms and transport policies which affect them, and also recurring trends affecting commuters’ mobility interstate and intrastate.

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