• Thursday, December 26, 2024
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Bolt offers fuel subsidy support to drivers in Lagos, Abuja

Bolt’s growth model points way for businesses on expansion, adaption

As part of its continued support to help drivers earn more, Bolt, Nigeria’s leading ride-hailing platform, has kicked off a fuel subsidy bonus campaign for drivers in Lagos and Abuja to help cushion the effect of the increasing fuel prices.

The campaign, set to run all through the month of December, is first of its kind in the ride-hailing sector, a statement made available to BusinessDay said.

While the proposition lasts, drivers will receive a fuel subsidy bonus worth up to N10,000 every week upon completing 50 trips.

“The campaign has recorded wide participation among drivers in Lagos and Abuja with over 6000 drivers set to earn up to N40,000 at the end of the campaign across both cities,” the statement said.

Speaking on the campaign, Yahaya Mohammed, country manager for Bolt Nigeria, said, “This is part of our long-standing commitment to support our driver-partners and ensure that they continue to thrive.

“Drivers are at the core of our business, and we want to see them succeed and grow their earnings. The increasing fuel prices in the country is one of the motivations behind the campaign to support our driver-partners. We understand the current economic situation and as always, we are committed to help our driver-partners earn more”.

Read also: Bolt invests N20m in safety measures for Nigerian users

“At Bolt, we continue to make drivers central to our business and do not take their commitment for granted in a competitive marketplace. We are excited to see that thousands of drivers are already benefiting from this amazing opportunity and we hope many more will complete 50 weekly trips and earn extra”.

This is not the first intervention campaign for drivers by the e-hailing giant in 2023.

In September, Bolt launched the “Drive for a Prize Challenge” in Nigeria to support drivers with various prizes, from home appliances to mobile phones to brand new TVs, amongst others.

Damilola Odifa is a graduate of Mass communication department from the University of Lagos with nearly 2 years experience in content writing. She currently works as a journalist in BusinessDay Media, West Africa's leading provider of business intelligence and information, where she writes on the business of agriculture, and the environment.

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