• Friday, July 19, 2024
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BusinessDay

Nigeria’s car freaks welcome new BMW X5

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Seven years after the entry of the second generation BMW X5, Coscharis Motors, owners of the dealership right in Nigeria, is once again raising the stake following the unveiling of the new version of the Sports Activity Vehicle (SAV) in Lagos. With this new development, the distributors has moved up a notch or more on the value-added scale.

This piece of sheet metal with all the trappings of sophistication and pose from the Munich-based BMW headquarters in Germany was so unique that some worshippers had to cut their Sunday worship to be at the BMW showroom in Adeola Odeku, Victoria Island; to be part of the brand’s success story.

As a prelude to the real unveiling, Josiah Samuel, group managing director of Coscharis Motors standing in for Cosmas Maduka, president and chairman of the company was clear when he said that Coscharis shall continue the story of joy and the story of Coscharis Group.

He noted that by introducing the all-new BMW X5 this year after the second generation came in 2007, Coscharis Motors is not only celebrating a successful past as a company, but more importantly, are looking into the future. A future that starts now with the launch of the All-New BMW X5 being part of the dealer’s drive to incessantly re-invent the company and our BMW brands’ portfolio.

The group managing director reminded the audience that while the showroom embodies the evolutionary spirit of the company throughout these past years; the all-new BMW X5 bylined “A Work of Progress” projects the degree of tireless efforts and passion that went into its design.

As a matter of fact, the new model car epitomises the rationale for the showroom that is, captivating our customers and prospects through a combination of aesthetics, quality and comfort in sales and after-sales deliveries.

With the introduction of the ultimate all-rounder that has all it takes to tackle just about anything, Coscharis Motors faces the the goal of maintaining their position as auto segment leaders in manufacturing and sales, respectively.

The All-New BMW X5 has a clever solution for whatever challenge comes its way. The striking curves on the signify a personality that never fails to announce its one overriding attribute: Supremacy.

The very first moment you come face-to-face with it, your eyes will be instinctively drawn to its compelling design. Its expressive front with optional adaptive LED headlights and the athletic side contours generate a masculine look that is beyond comparison. No matter when and where you encounter the BMW X5, its exclusive appearance is breathtaking.

Since its global launch, the BMW X5 has been setting milestones in its class; where it was the founding member. And now it’s back in the third generation has again surpassed its own benchmarks as a Sports Activity Vehicle (SAV) that delivers outstanding luxury and unparalleled comfort in every regard and never fails to exceed expectations.

“We are showing that we have the potential to continue exploiting the high value-added auto sector. We must emphasise that in launching the third generation of BMW X5, we are also celebrating the international aspect of the company with its links and business relationships with BMW, Germany,” he added.

Josiah Samuel assured that his company is proud of the confidence reposed in them by BMW AG, by giving the dealership rights to Coscharis for almost 16 years running to sell their vehicles in Nigeria.

He assured that Coscharis Motors will continue to provide the highest levels of customer service for the premium brand, in line with international quality standards and pointed out that the All-New BMW X5 supports our the local dealerships’ philosophy of “value for your money.”

Mike Ochonma