• Monday, December 04, 2023
businessday logo


Nigeria highest Range Rover market in Africa


Premium automakers of the Jaguar Land Rover (JLR) brand headquartered in the United Kingdom has revealed that the highest demand for the Range Rover models in the African continent alone came from the Nigerian elite class.

Giving graphic details of the latest Range Rover L405 brand inside Oriental Hotel in Lagos, Liz Segal, National Sales Manager, Jaguar Land Rover (JLR) Sub-Sahara Africa said for the Range Rover models alone, Nigeria topped other African markets including South Africa in terms of imports in the past five years adding that local buyers have remained committed to the brand far and above other African countries put together.

Part of the JLRSSA present at the ceremony were Peter Biven, Marketing and Communications Director, Willem Schoeman, Marketing/Public Relations Manager and Lean Shaun, Lead Instructor, Land Rover Experience Kyalami.

Prior to the unveiling of the new Range Rover, Cosmas Maduka, President/CEO, Coscharis Group said, the launch of the 2013 Edition of the Range Rover is another example of how Land Rover is taking the brand forward by thinking globally and targeting modern trends in automobile designing to meet specific regional expectations.

This latest L405 is designed to break new market and sustain old customers by delivering stunning auto all terrain response performance while vividly demonstrating Land Rover’s cutting-edge engineering technologies and world-class design excellence.

In coming out with the Range Rover, the company chief executive said, Land Rover has put into consideration the conservative nature of its responsible customers and has created a vehicle which is environmentally friendly and instantly recognisable as a Range Rover, but takes a significant step forward with a bold evolution of the model’s iconic contemporary design language.

The Range Rover continues to occupy a unique position in the luxury car marketplace, offering an unrivalled combination of luxury, performance and all-terrain ability. Its predecessors did so well that the Range Rover customers wanted it to remain but Land Rover as a company decided to make it even better.

He noted that Land Rover as a global responsible organization in its drive about sustainability has set a new benchmark with the all-new Range Rover, the world’s first SUV with a revolutionary lightweight all-aluminium monocoque body structure. It is 39% lighter than the outgoing model enabling total vehicle weight savings of up to 420kg.

“Our expectation is that with this new model, Land Rover will widen the Range Rover, market share within Nigeria and globally. Our commitment is to remain relevant and foremost in the automobile sector despite what our competitors do.” He stated

The model launch underlines important and fundamental messages that determine the company’s business future that is to continuously partner with the best auto manufacturing companies while ensuring that the businesses are conducted within the most conducive environment that the needs to customers remains top priority.

Cosmas Maduka promised that Coscharis will continue in the effort to be a pacesetter in the automobile business in Nigeria, setting standards others will be judged by and give value to our customers and we will not steer from this purpose, rather we will nourish it and make it smoother.

“We will strive to be more efficient and more dynamic. While others try to promise everything, we promise one, the most personal cherished customer care-value-for-money. This is the story of Coscharis and this is what we offer. Albert Einstein once said “the ability to think like no other and believe in it is a world moving phenomenon”. He added.

Beyond churning out automobiles into the market, BusinessDay motoring was informed that the dealerships multiple brand’s commitment today is that every customer is guaranteed a quality service that will go much deeper than just owning a premium brands from its outlets. It is assuring stakeholders that they will feel the positive impact of our new iconic sales and after-sales facility located at Kilometer 32, Lekki-Epe Expressway, beside Greenspring School Awoyaya, Lagos.

Consequently, relevant innovation and reinvention are two key drivers in our business orientation with our customers as the focus. The CEO reiterated that customer satisfaction is at the core of Land Rover business, and for Coscharis Motors, this means it will continue to invest in sales and after-sales facilities, develop new technologies and enrich the skills of its employees to meet the needs of our rightful demanding customers.

This he stated is what the launch of the new L405 Range Rover means to us. It is a very interesting time for all our customers, the ambience of the new showroom that houses the new L405 Ranger Rover is intended to engage you on a personal level with or without any guide from our sales consultants.

“To ensure this personal engagement, we have designed the showroom to be highly inter-active via Jaguar Land Rover studio and a series of lounges and meeting rooms; a colour-trim and table is available too. The aim is to give customers the brand’s premium-feel right from the showroom.

“As I have maintained on previous occasions, our brands are envisioned to remain market leaders in their segments and that is why we associate with them. We would expect the new model to build on the exceptionally strong sales performance achieved by the outgoing model in recent years.” Cosmas Maduka concluded.