• Saturday, April 20, 2024
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BusinessDay

Japanese brands sales in China decline first two months

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There are very strong indications that the impact of a territorial dispute between Japan and China is fading away. This is even as Japanese automakers posted falling sales in the Asian country in the first two months of the year, albeit by a slower pace than before.

In China, Nissan announced that its sales fell 14 percent to 174,000 vehicles in the January-February period, while Honda reported a 4 percent decline in to 79,272 vehicles over the same period. Toyota also said sales of new passenger cars fell 13 percent in the first two months of this year to 108,800 units.

However, the sales declines are more moderate than during the territorial dispute between China and Japan. While Nissan posted a 24 percent decline in China sales in December and a 30 percent fall in November, Toyota saw its sales the country fall by 16 percent in December following a 22 percent drop in November and a 44 percent decline in October.

Since then, Japanese automakers have taken series of measures to win back Chinese consumers.