• Saturday, July 13, 2024
businessday logo


Innovative design legacy


Since the movement of Peter Schreyer from Audi to Kia as the chief designer many years ago before his rise to stardom in the company, the Korean automaker has witnessed a lot of  transformation from a relatively little fancied brand to  something that has become the toast of the moment anywhere around the globe.

He has succeeded in leading Kia’s design team into the studio and at every stage, they have ended up in coming out with stunning design concepts and solid engineering cues that is difficult to ignore. One of such great thinking that has gone in all Kia models in recent times is well reflected in the Quoris luxury sedan, described in many instances as a masterpiece.

The mark of a truly luxury sedan is maximum convenience with minimal effort. The actuator motor built into the door latch automatically finishes closing the door in the event that it is not fully shut.

Quoris is a game-changing luxury sedan that pushes the horizons of its segment. Passionate attention has been paid to the finer details including innovative, high-tech touches that enhance both Quoris’ functionality and aesthetic allure.

While boasting the largest dimensions in its segment, Quoris unveiled in Nigeria by Dana Motors not too long ago is the next step in Kia’s dynamic and innovative design legacy with its charismatic front mask and sophisticated curves and surfaces.

For a premium sedan, beauty lies in the proportions. A long sweeping shoulder and extended rear overhang combine to give Quoris a robust stance and aura of power and dignity. A sleek and aerodynamic side silhouette is accentuated by a simple yet confident side character line to give it a feeling of spaciousness while emphasizing its performance-driven design.

In addition to providing a dynamic driving experience never before seen in a Kia, Quoris employs high-strength steel throughout the chassis to ensure a higher level of protection against collisions. The elongated horizontal shape of the high-mounted brake lamp not only blends seamlessly with its stylish rear design but also offers maximum visibility for trailing motor.

Innovative puddle lamps under the side mirrors illuminates the ground for better visibility when approaching and exiting the vehicle at night while convenient pocket lights under the door handles aid vehicle access in the dark.

Featuring a thin film that reflects solar heat and blocks harmful ultra-violet (UV)  rays, the solar glass used for Quoris’ windows not only keeps you and your passengers cooler on hot summer days, but also protects the cabin interior from damage caused by the sun.

Featuring electric-power closing and opening capability, the trunk lid will instantly reverse and open when an obstruction to proper closing of the trunk is detected. Enjoy the fresh air and rejuvenating sunshine with this powered privacy glass sunroof. For added safety, it detects obstructions and automatically reverses direction to prevent injury.

Quoris features an all-new rear-wheel drive platform akin to those used by world-class luxury carmakers, signaling in a new era of performance for the Kia brand. Be prepared for an unexpected level of dynamic power and control.

Kia’s all-new 8-speed automatic transmission guarantees brisk acceleration, high-speed refinement and enhanced fuel efficiency. A choice of four fully automatic modes (Eco, Normal, Sport and Snow) ensures ideal characteristics for all driving conditions.

The exterior concept of elegant simplicity and balanced proportions is carried over to the Quoris’ interior to create the most spacious cabin in the segment. Luxurious materials and a sophisticated aesthetic design promise occupants a sensation of high-quality and understated modernity.

Offering the most useful and timely data in car travel, Quoris’ instrument cluster is a blend of futuristic graphics and traditional, sporty cylinder-style gauges, underscoring that this is a car created for the pleasure of driving.

For ultimate comfort and convenience, individual settings and thermostats for both driver and front seat passenger as well as the rear seating area enable customized climate control according to preferences. Welcome to a new world of luxury from Kia.