Consumer confidence on Toyota products looks up

Toyota Motor Corporation has announced possible increases in the US sales forecast for 2013 to 15.3 million units, as it sees strong sales through March. “There is a reflection that consumer confidence is really taking off and a pointer to the fact that individual consumer is feeling more confident about their job, their income,” said Bob Carter, Toyota Motor Sales USA senior vice president for automotive operations.

Back in October, Toyota has predicted that industry sales will reach 14.7 million units this year, after 14.4 million vehicles were sold in the region in 2012. During the first two months of the year, sales increased 8.4% and an increase of 6.6% is expected for March. Toyota plans to sell 2.2 million vehicles in the US this year, from which 400,000 Camry sedans will be expected to contribute to the projection.

Over the past two years, Toyota has invested more than $1.5 billion in its plants in the region and it continues to expand its Indiana facility and the engine plants from Alabama and West Virginia. The automaker is also relying on its new Corolla, which will be unveiled before the Los Angeles Auto Show in November.