The German Design Council paid tribute to the BMW Group with a total of 19 awards in the Automotive Brand Contest. The BMW Group emerged as a winner 16 times in the international design competition.
The breakdown of the model that made the list shows that in the Exterior Premium Brand category, the winners included the Z4, the M6 Gran Coupé, the MINI Paceman, and the 3 Series Gran Turismo was also named a winner in the Interior Premium Brand category.
The dynamic sculpture “MINI KAPOOOW!” presented at the 2013 Salone del Mobile, was designated a winner in the events category. Likewise created for this year’s Salone del Mobile, the installation “QUIET MOTION” – a collaboration between BMW I and internationally acclaimed designers Ronan & Erwan Bouroullec – was singled out for a Special Mention.
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Further top places were claimed by a number of several BMW Group projects that were named winners in the architecture category: the brand presentation at BMW Welt of MINI and MINI John Cooper Works, Rolls-Royce Motor Cars and BMW Motorrad with the Biker’s Lodge.
Others were the refurbishment and redesign of the BMW Brand Store in Paris and the concept and design of the BMW Brand Experience Centre in Shanghai. In the Campaign category, the panel of judges gave awards to the globally integrated campaign “Designed for Driving Pleasure”, the 7 Series commercial “Sovereignty” and the online commercial “MINI NEXT FAMILY” for the MINI Next premium used car scheme. The BMW magazine and the business customer magazine “BMW Business Class” emerged as winners in the corporate publishing category.
The Automotive Brand Contest 2013 was organised by the German Design Council, a foundation that ranks among the world-leading competence centres for communications and knowledge transfer in the field of design. The Automotive Brand Contest was called into being in 2011.
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