Yudala to host novelty offline black Friday sales in Nigeria

In what will go down as another first in a growing list of pioneering efforts, Yudala, online and offline retail chain, has announced plans to host the first ever offline (in-store) and online black Friday sales in Nigeria.

The Yudala black Friday sales is a five-day event which will go live from Thursday, 26, November till Monday, 30, November 2015, both online on the Yudala website and offline in every Yudala store nationwide.

This is coming on the heels of the opening of another Yudala store at the Ado Bayero Mall in Kano State which will open its doors to teeming shoppers in the Northern city for the black Friday sales.

According to details released by the company, the sales will incorporate Fuchsia Thursday – a road show in which Yudala intends to paint the town pink and reward customers who visit the stores wearing a touch of pink. Also, users who take and post pictures of the Yudala train of branded trucks or buses and get the highest amount of likes and retweets on social media will be rewarded with fantastic prizes including smartphones and tablets. The black Friday sales will end on November, 30, with the Yudala cyber Monday.

Chief Executive Officer, Yudala Nigeria, Dave Ibelegbu, affirms that in line with its tradition of raising the bar of service delivery in the retail sector, Yudala is offering millions of Nigerians a unique opportunity to take part in the annual initiative by removing the usual challenges faced with online traffic.

“This year, Nigerians will experience the first ever offline and online black Friday sales in the history of the country. With Yudala, you are covered wherever you are in Nigeria. Now, customers no longer have to experience the usual challenge of not being able to place orders online due to traffic. For those who wish, you can simply walk into any Yudala store near you to take advantage of the massive sales that will happen this year. You can also order online and pick up from any of our stores. This is in line with our mission of dictating the pace and setting new milestones for the offline and online retail business of the country.

“We are offering unbelievable discounts on a wide assortment of over 20,000 products across different exciting categories such as mobile phones, gadgets, office supplies with accessories, consumer electronics and lifestyle products. There will also be lots of freebies to accompany all purchased products when you shop on the Yudala website and our offline locations,” he said.
Interestingly, Yudala has also concluded arrangements for location-specific sales in Lagos, the nation’s commercial capital, with mobile units expected to visit various neighbourhoods to take and deliver orders.

Since its entry into the market a little over four months ago, Yudala has expanded the retail space with several innovative campaigns including the Neighbour to Neighbour Mega Deals, Gyming with the Stars and October Mid-Day Madness, among others through which it is delivering on its mandate of providing genuine products and services to its consumers.
Jumoke Akiyode