YouTube subscription payment simplified with Verve card integration

Nigerian YouTube premium users can now pay for their subscriptions using Verve cards.

This development follows months of subscription payment challenges after banks stopped supporting foreign subscription payments due to FX restrictions in the country. In 2023, Verve partnered with Google, the parent company of YouTube, to make digital transactions on the Google Play Store easier and more accessible for Nigerians.

The new partnership between Verve and YouTube aims to improve the payment experience for premium subscribers.

With over 65 million users, Interswitch’s Verve card has expanded its acceptance to several countries and services globally. Vincent Ogbunude, Managing Director of Verve International, said, “Through this strategic partnership, Verve is dedicated to redefining the digital payment experience, empowering our cardholders with unparalleled convenience and accessibility.”

Cherry Eromosele, Executive Vice President of Group Marketing and Corporate Communications at Interswitch Group, added, “Subscribers can now benefit from a more streamlined process when renewing their YouTube Premium memberships, with the added assurance of Verve’s secure and reliable payment infrastructure. This collaboration signifies that African consumers are not just passive participants in the global digital economy but are active contributors, enjoying services with the same ease and efficiency as their global counterparts.”

Verve cards have gained prominence over Mastercard and Visa cards as more fintech in the country lean towards locally available options. According to research by Statista, Verve controls 54 percent of the Nigerian card market.