• Friday, March 29, 2024
businessday logo

BusinessDay

Xiaomi deepens smartphone competition with 48MP camera

Redmi Note
With deepening smartphone penetration, Nigeria has seen a number of original equipment manufacturers (OEMs) scramble for market share as they try to outdo one another by embedding artificial intelligence, biometrics readers and other technological features, including the latest introduction of the first 48MP (megapixel) camera on the new Redmi Note 7 by Xiaomi.
Partnering Jumia, Xiaomi Global, a technology company with smartphones and smart hardware connected by an IoT platform at its core, announced that the Redmi Note 7, the latest smartphone in the Redmi Note series, would be available for sale in Nigeria from April 29, 2019.
Redmi Note 7 continues the series’ tradition of featuring a large display and long battery life, and pushes smartphone photography to a new level. Together with Redmi Note 7, Xiaomi also launched Redmi 7, the latest smartphone in the new Redmi brand.
Nigeria is home to other smartphone giants like Apple, Samsung, Huawei, Tecno, Infinix, LG, HTC, Nokia Lumia, Sony and Innjoo, Lenovo, among others. Xiaomi’s coming will further create job opportunities for Nigeria’s unemployed youth population.
Analysts say the smart phone companies are attracted by Nigeria’s demography of mainly young people as well as technology gaps in the country and huge market size.
Speaking at the launch in Lagos on Wednesday, Kabiru Ibrahim Gaya, former governor of Kano State, said, “Coming into Nigeria with such innovation is a smart move by Xiaomi and in no time, the company’s name will be on the lips of every Nigerian.
“With ease of doing business as a result of the Presidential Enabling Business Environment Council (PEBEC), which was established by President Muhammadu Buhari in July 2016, with a mandate to sustainably and progressively make Nigeria an easier place to do business, I have no doubt that Xiaomi will succeed and expand in Nigeria.
“I have used the new smartphone and can confirm that it is one of the best available in this market today,” Gaya said.
Redmi Note 7 offers a flagship-level experience with a powerful 48MP rear camera and a gorgeous dual-tone gradient glass design.
“Redmi Note is one of Xiaomi’s most popular series, Redmi Note 7 truly illustrates our philosophy of innovation from everyone because of its amazing performance and attractive price. Partnering with Jumia, we’re very excited today to bring Redmi Note 7 and Redmi 7 to our customers in Nigeria.” Said Steven Wang, head of expansion marketing, Xiaomi Global.
Also speaking, Juliet Anammah, CEO, Jumia Nigeria said, “the launch of Redmi Note 7 is coming at a time when Nigeria is mentioned among seven countries that would contribute 700 million new mobile subscribers to hit the 6 billion mobile subscribers mark in the world by 2025.
Availability of honest price point smartphones such as Xiaomi will deepen smartphone penetration in the country and help the country in meeting its 4 percent quota of the 700 million new global mobile subscribers, as predicted by GSMA Intelligence.”
Redmi Note 7 is built to be reliable, designed to last so users can use it worry-free for longer. It features Gorilla Glass 5 on the front and back, making it less vulnerable to damage from drops. Corners on the chassis are also reinforced, further improving durability. In addition, buttons and ports come with watertight seals to lessen the impact of accidental splashes that may occur in everyday use.
It carries on the Redmi tradition of excellent battery life with its large 4000mAh battery, which will last over a day for almost all users. Recharge via the USB Type-C port, and enjoy shorter charging times thanks to support for Qualcomm® Quick Charge™ 4. Redmi Note 7 also includes an IR blaster capable of controlling numerous home appliances, such as televisions or air conditioners. In addition, it comes with Smart PA audio for louder and higher-quality sound.