• Tuesday, April 23, 2024
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Why SKYSAT is betting on commercial printers despite mobile growth

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Mobile printers have become very attractive giving the easy access and ability to print on the go it offers the end-users who can carry out their printing needs with few clicks of the buttons on their mobile devices such as smartphone, tablet computer, or lightweight laptop computer. However Nigerian-based SKYSAT Technologies which has also made significant investments in that direction says the market is still with commercial printers, at least for now.

Recently, at the launch of the DEVELOP brand in Nigeria, SKYSAT unveiled a new range of printers to the Nigerian market. Among the printers launched at the DEVELOP Dealers Conference were the ‘Ineo +227’ and ‘Ineo +258’ multifunction color copier and printers which has some futuristic features and can be customized to customers’ specification.

The company is a preferred partner and distributor of Konica Minolta Business Solutions Europe in Nigeria and Ghana. It has outlets and service centres in Lagos, Abuja, Port Harcourt and Kano where German-trained engineers provide expertise, training and technical support to their customers in printing business.

Izzat Debs, SKYSAT managing director explained at the press conference that although mobile printers are growing in popularity – the company has some mobile printer models – it is still new and companies are yet to fully embrace it for their operational needs.

In Nigeria for instance, businesses are still heavily reliant on commercial printers. Unlike mobile printers, commercial printers can work offline which suits many companies’ needs. The DEVELOP brands however come with online features like multi-touch operation similar to smartphone or tablet.

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SKYSAT is hoping to expand its products in Nigeria by leveraging its significant dealer channel comprising of independent distributors and specialist outlets. In Nigeria and Ghana, SKYSAT operates through a network of eight offices and service centers, 150 staff, 90 dealers and services 4,000 clients. The new products will not be sold directly to consumers, but to dealers who will then sell to the end-users.

“We are trendsetters and are making a confident and creative contribution towards shaping the future,” the company noted in a statement. “Our understanding of advice far exceeds mere analysis and recommendations: We assess, design and guide. Our primary objective is increasing the productivity in our customers’ environment.”

 

CAPTION: L-R: Ziad debs, executive director skysat technologies, Paul thin Business support manager konica Minolta, david nuttall senior executive indirect sales Develop, izzat debs managing director skysat technologies, Chiaru Yamamaru deputy trade commission Japan (jetro) .