• Sunday, May 26, 2024
businessday logo

BusinessDay

Warner Bros, Disney introduce bundle in streaming race

Warner Bros, Disney introduce bundle in streaming race

Warner Bros. Discovery and Walt Disney have said that they will start offering a bundle of Disney+, Hulu, and Max streaming services to customers in the US later in the year.

The media firms noted that they would offer plans with and without adverts but did not expressly say how much the bundles would cost, although they noted that more details would be revealed in the coming weeks.

The move will raise competition for Netflix and Amazon Prime Video.

“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming and will help drive incremental subscribers and much stronger retention,” said JB Perrette, chief executive officer and president of Global Streaming and Games, WBD. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer presents a powerful new roadmap for the future of the industry.”

The companies will be hoping that their combined offering will complement each other. While Disney+ is best known for its family-friendly shows and films, Warner’s Max is home to HBO and its more adult-focused content.

In recent years, streaming companies have been joining forces and offering combinations of their services.

Recently, Disney reported a quarterly operating profit of $47 million for its Hulu and Disney+ streaming services, while Warner Bros Discovery registered a profit of $103 million in 2023 through its direct-to-consumer division, inclusive of the Max streaming service, as outlined in their respective earnings reports.