UBA has been ranked number one in banks that “effectively use social media” in the first Alder Social Media Report, Nigeria 2014. The bank came first by popular ranking beating two other banks, namely GTBank and First Bank of Nigeria Plc.
The popular ranking of the Alder Social Media Report is based on the perception and impressions of 1,378 tech savvy urban individuals.
The objective of the popular ranking, according to the report, is to gain insight into which individuals and brands the public recognize as effective social media advocates and practitioners. Tony Elumelu, former managing director/ chief executive officer of the UBA Group was also ranked first among the most popular individuals synonymous with Finance on twitter.
He was also ranked first on entrepreneurship on twitter. UBA’s social media followership has been growing steadily with more than 400,000 likes on facebook currently, the second highest in among banks in the country.
UBA also boast of significant followers on twitter. The bank also has a blog and recently started offering online account opening.