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The 8-month-old startup bankrolling BBNaija Season 6

On Monday, BBNaija, a Nigerian-based reality television show created by MultiChoice announced that its headline sponsor was Abeg-App, a fintech company that is barely eight months old. Headline sponsorship of BBNaija which is the biggest reality TV show in Africa cost around $2 million which amounts to N762.0 million. John Ugbe, CEO of MultiChoice described…

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