Payday, a Pan-African Fintech company, has introduced Cherry Finance, a new remittance product that will enable African immigrants in North America (US and Canada) to send money back home in a secured and affordable means.
According to the payment platform, Cherry Finance charges a flat fee of $2 per transaction or transfer making it one of the cheapest means of remittance in the market.
Favour Ori, founder of Cherry in a statement said, “There is still a significant market share to capture and we’re coming for it. We have done this before with Payday and we are doing it again.
Speaking on the need for providing an affordable and secured remittance platform, the company citing the World Bank said that Sub-Saharan Africa received over $49 billion in personal remittances in 2021, used for the purchase of daily necessities.
For its pilot phase, Cherry said it will roll out in the US starting this month and users will be able to send to Nigeria, and soon Ghana, Kenya, and the rest of Africa.
Ori added that Cherry customers will have access to several payment methods including Cards, Apple Pay, Google Pay, ACH, and Stablecoins.
Read also: US-Africa Summit: African fintech is booming despite challenges
Payday noted that it is partnering with Africa’s highest-valued start-up, Flutterwave, which already supports cross-border transfers to 34 of the continent’s 54 countries.
The partnership will help Cherry comply with local regulations in its countries of operation.
Meanwhile, Payday disclosed that it issues USD, GBP, and EUR bank accounts with a Virtual Mastercard (for spending globally and has s secured $2.2M (pre-seed) from global investors like Techstars, Ethos VC, Loftyinc Capital, Ingressive Capital, Magic fund, Gbenga Agboola (CEO of Flutterwave), among others.
Payday said it currently has over 100,000 users) and processes millions of dollars every month.
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