NVIDIA pushes new chips for users’ personal computers

NVIDIA has launched a new chip for its users’ personal computers as it moves into the consumer market for devices integrated with AI technology.

Huang announced as he delivered a keynote speech ahead of the opening of the Computex technology show in Taipei, Taiwan.

“This reinvention of the computer is as big a deal as the reinvention of the phone into what we now know as the smartphone,” Jensen Huang, Nvidia’s CEO, said as he unveiled the RTX Spark chip.

On Sunday, the US tightened its rules on the sale of Nvidia’s most advanced chips to Chinese firms.

The RTX Spark is a new superchip for the era of personal AI agents, offering a new class of computer that moves from tool to teammate,” Nvidia said on its website.

It will be included in a new line of Windows PCs made by Lenovo, HP, Dell, Microsoft Surface, Asus, and MSI. They are due to be available in the autumn, with models from Acer and Gigabyte to follow.

The move poses a challenge to high-profile names in the PC market, such as Apple and Intel.

Lenovo, HP, Dell, and Apple accounted for almost 75 percent of the world’s PC market in the first three months of this year, according to research firm Gartner.

NVIDIA has focused on creating Graphics Processing Units (GPUs), which are specialised chips originally designed to rapidly process computer graphics for video games, but now also widely used to power artificial intelligence systems.

Part of the announcement has focused on a partnership with Microsoft to provide what Nvidia claims will be a robust, secure Windows platform powered by the RTX Spark chip for AI agents, which include autonomous software programs such as OpenClaw driven by artificial intelligence.

The boom in data centres that power AI has helped Nvidia become the world’s most valuable company, with a stock market valuation of more than $5trillion.

On Sunday, the US ‌moved to close a potential loophole for shipping chips like Nvidia’s Blackwell processors.

Guidance published by the Department of Commerce, Bureau of Industry and Security (BIS) clarified that a licence is needed to export the most advanced AI chips to subsidiaries of Chinese companies based outside China.