NokiaHMD deepens competition in smartphone market

… unveils new android powered 3310, others

NokiaHMD is set to deepen competition in global smartphone market as it unveils its new era of smartphones, including the highly anticipated classic Nokia 3310.

Others are the new Nokia 6, which they say will deliver performance and immersive entertainment in a premium and extremely robust design; Nokia 5, an elegant smartphone that fits perfectly in your hand, and Nokia 3, which delivers an unprecedented quality at an affordable price point.

According to Nokia, these new range of smartphones will be available globally in the second quarter of 2017. Pekka Rantala, chief marketing officer of HMD Global, said: “Consumers today are seeking relationships with brands that they can trust. The Nokia brand has over 150 years of heritage giving it an authentic, differentiating experience, which we are proud to introduce to a new generation of fans.

‘’Our new Android Nokia smartphone portfolio, together with the return of the iconic Nokia 3310, is a real statement of our ambition and commitment to honouring the hallmarks of a true Nokia phone experience.”

The new range of Nokia smartphones all run Android Nougat and offer a pure, secure and up to date experience and will all feature Google Assistant. The iconic Nokia 3310 has been reborn with a modern twist on design.

Technology experts say the family of products announced demonstrates a belief that every consumer should have access to premium quality, not just those with high-end flagship devices.

Brad Rodrigues, interim President of Nokia Technologies, said: “What HMD has created is remarkable. We’re excited to see the launch of a new family of smartphones, built to the standards that Nokia is known for.

“We believe that their strong design and quality will appeal to Nokia fans around the world, and the return of the Nokia 3310 has us smiling too.”

The new Nokia smartphones feature Google’s most recent innovation, the Google Assistant, building further on a great Android experience.

It was also announced that the world-renowned game ‘Snake’ will be making its way back into people’s hearts with a new version available to play on Messenger, part of Facebook’s Instant Games cross platform experience. The new free Snake game is designed to be played with groups of friends making it even more playable than the first time around.

The company revealed that the new Nokia 6 is going global – “combining superior craftsmanship and distinctive design with immersive audio and an impressive bright and colourful 5.5” full HD screen, the Nokia 6 delivers a truly premium smartphone experience.

The uni-body of the Nokia 6 is crafted from a single block of 6000 series aluminium. The smart audio amplifier with dual speakers allows consumers to experience a deeper bass and unmatched clarity, whilst Dolby Atmos sound delivers a powerfully moving entertainment experience. Available in four colours – Matte Black, Silver, Tempered Blue and Copper – the Nokia 6 will retail at an average global retail price of €229.

Nokia 6 Arte Black Limited Edition – celebrating the worldwide Nokia 6 portfolio is the Nokia 6 Arte Black Limited Edition. With 64GB storage and 4GB RAM, this special edition combines the best features of the Nokia 6 family in a stunning black high gloss package and will retail at an average global retail price of €299.

The Nokia 5 is a sleek and compact smartphone that nestles in your hand. The Nokia 5 has been precision engineered out of a single block of 6000 series aluminium to create a perfect pillowed body that flows seamlessly into the sculpted Corning Gorilla Glass laminated 5.2” IPS HD display.

Powered by the Qualcomm Snapdragon 430 mobile platform and the Qualcomm Adreno 505 graphics processor, the Nokia 5 brings robust structural integrity, attention to detail and the quality of a high-end flagship to everyone.

Available in four colours – Matte Black, Silver, Tempered Blue and Copper – the Nokia 5 will retail at an average global retail price of €189, while the Nokia 3, the smartphone with a precision machined aluminium frame forged out of a single piece of aluminium, a sculpted Corning Gorilla Glass laminated 5” display and seamlessly integrated 8MP wide aperture cameras (front and back), will be available in four distinctive colours – Silver White, Matte Black, Tempered Blue and Copper White and will retail at an average global retail price of €139.

Enrico Salvatori, SVP and president, Qualcomm EMEA said: “We are pleased to have collaborated with HMD on the Nokia 6 and Nokia 5 and look forward to working closely with them on future devices. The Nokia brand has a rich heritage in advancing mobile technology and to see new Nokia smartphones on sale is a welcome sight.”

Jumoke Akiyode