Meyer Plc has intensified its technology-driven growth strategy as the company advances plans to modernise paints selection, purchasing, and customer engagement through digital platforms.
Speaking with BusinessDay after the company’s 54th Annual General Meeting (AGM), Sunday Asade, managing director/CEO, said the company is repositioning its operations around innovation, digitalisation, and e-commerce to align with evolving consumer preferences and strengthen long-term competitiveness.
He stated that Meyer Plc is currently developing digital solutions that will enable customers to seamlessly select paint colours, visualise colour applications on buildings, estimate paints quantities required for projects, and place orders remotely from the comfort of their homes.
“The generation we have today prefers convenience and digital access. Customers want to be able to make their choices without having to physically move around searching for products,” Asade stated.
“With the platform we are developing, customers will be able to choose colours, visualise how they will appear, calculate the quantity required for their projects, place orders online, and have the products delivered directly to them.”
Asade emphasised that digitalisation remains central to the company’s long-term strategy for improving operational efficiency, enhancing customer experience, and driving sustainable revenue growth.
“Technology is shaping the future of business, and we are positioning Meyer Plc to fully leverage digital solutions as a tool for growth, operational resilience, and market expansion,” he said.
The company’s renewed technology focus comes as it pursues a broader national expansion strategy beyond its traditional stronghold in Southwest Nigeria.
According to Asade, Meyer Plc is increasing its footprint across the Southeast, South-South, North-East, and North-Central regions through an expanding distribution network.
He revealed that the company currently works with approximately 27 strategic business partners across more than 12 states nationwide and intends to deepen its market penetration across the country.
Despite prevailing macroeconomic pressures and rising import costs, Asade noted that Meyer Plc recorded strong financial performance in the last financial year, achieving approximately 36 percent growth in revenue and over 35 percent growth in profit after tax on a year-on-year basis. Shareholders also approved a dividend payout of 45 kobo.
Also speaking, the company secretary, Marriot Solicitors, represented by Kalu Kalu, stated that the company continues to leverage digital tools and social media platforms to strengthen brand visibility and customer engagement.
He stated that Meyer Plc has established a technology-driven team focused on promoting the company’s products across digital and online channels.
“Our focus is to maximise technology and digital media to ensure the Meyer brand remains visible and accessible to consumers,” Kalu said.
“We are moving beyond conventional advertising by showcasing our products across Facebook and other online platforms to create stronger engagement with customers both online and offline,” he said.
Kalu stated that the company remains committed to combining technological innovation with product quality as part of its broader long-term growth and market leadership strategy.
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