BusinessDay

LG washing machine receives 20yrs lifespan certification

LG Electronics, a global leader in consumer electronics and home appliances, says its DD (Direct Drive) motor which is a critical component of a washing machine has been certified by Verband Deutsher Rlektrotechniker (VDE) – German Association of Electrical Engineering as a product with a life span of 20 years, the longest yet to be certified by the VDE. The internationally acclaimed body has officially certified that LG’s drum washing machine is capable of a total 4,400 loads of laundry for 20 years (based on 4.2 loads a week and 220 loads a year). In view of this, the VDE certificate clearly states that LG Direct Drive motor has the longest lifespan so far.

The VDE, one of Europe’s largest technical scientific associations ensure that varied electric, electronics products and consumer goods undergo vigorous safety and credibility test before it is release in the market. Commenting on this pioneering achievement, Hyunwoo Jung, general manager, Home Appliances Division, LG Electronics West Africa Operations, said: “for us at LG Electronics, we are delighted to be receiving this record breaking certificate on our drum washing machine home appliance from VDE, a world acclaimed institution. We will however not rest on our oars but will continue to make quality home appliances available to our teeming consumers.

“The LG direct drive technology has over time raised the bar for washing machines. Our latest Washing machine models are equipped with our innovative Inverter Direct Drive motor, which delivers cleaner and greener washing, and makes the washing machines more energy-efficient, durable, and quieter with less vibration.” Far back as1988, LG Electronics came up with DD motor which slashed consumption by directly connecting the motor with the drum, and applied it to its fully automatic and drum washing machines for the first time in the world.,LG drum washing machine technological prowess has been acknowledged all across the globe for long.

They have come top in US magazine Consumer Report’s list of the most trustworthy washing machines for five consecutive years since 2009. This certification adds to the credibility of LG 10 years DD motor warranty as it even extends the expected working longevity of the DD motor from 10 to 20 years. Also, it shows the superiority of LG DD motor compared with competitors which is also offering 10 years DD motor warranty. As technological innovation gathers pace, consumer expectations of household appliances grow. Increasingly, consumers are more willing to pay for products that will guarantee safety, reliability and durability.

In recent times, LG has introduced into the Nigerian market forward-thinking home appliances among which are the robot vacuum cleaner known as Hom-Bot, which is a stand-alone robot capable of cleaning floors independently, allowing people to focus on things that matter most. Other products include SolarDom Microwave ovens, Low Voltage Startability Refrigerators as well as the 6-Motion Direct Drive washing machines which allow the drum to tailor each load from a combination of 6 unique motions: rolling, stepping, swinging, scrubbing, filtration and tumbling unlike the one motion— tumbling, available in most front-load washers. LG Electronics through this noteworthy feat has once more confirmed its leadership position as well as its commitment to providing the “good life” to its teeming customers.

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