• Thursday, May 30, 2024
businessday logo


LG Hygiene Fresh+: An internal air-purifier for fresher, healthier food


Hygiene is a practice held in high esteem by many the world over; people go to a great length to ensure their clothes are washed and dry-cleaned; also offices and homes are on a regular basis vacuum cleaned; but it is disconcerting to find out that this level of care and attention is not accorded to the hygienic state of refrigerators – a home appliance that carries the food we eat.

This concern is what sparked the introduction of Hygiene Fresh+ feature in top mount refrigerators by LG Electronics, a global leader in Home Appliances and Consumer Electronics. Aimed at reinventing the concept of food hygiene and elevating consumer lifestyle, LG Electronics’ new health-conscious refrigerators with Hygiene Fresh+ helps keep food fresher for longer.

LG’s Door-In-Door refrigerators with the innovative Hygiene Fresh+ which automatically cleans and purifies its internal air ensuring that the air inside is kept fresh and hygienic. “well before the trend towards health-conscious products emerged on a global scale, LG had prioritised health and hygiene in its home appliances” said general manager, home appliances division, LG Electronics West Africa operations, Hyunwoo Jung.

“The introduction of LG Door-In-Door refrigerators with the hygiene fresh+ feature is the culmination of a long process of Research and Development. This process has made it possible for us provide an air purification system specifically optimised for refrigerator. The inclusion of Hygiene Fresh+, in a lot of ways, helps to keep food fresher for longer.”

Globally, refrigeration is used to prevent bacteria and germs from growing on food, but many people do not realise that bacteria can also form inside a refrigerator.

This means that refrigerators need to be regularly cleaned and aired like any other appliances.

To save consumers the trouble, LG was able to come up with Hygiene Fresh+, a five-stage filtering system with a fan that actively sucks in contaminated air from the refrigerator and sends it through the powerful filters. Hygiene Fresh+ works like an air purifier in the fridge, meaning food can breathe in cleaner air and stay fresher for longer.

As one of the first air purifying systems in refrigerators, made with ginseng extract and with an independent anti-bacterial, dehumidifying, deodorising fan exclusive to LG fridges, LG’s Hygiene Fresh+ reduces dust, fungi-spore, bacteria, and odor through its 4 step filtration of active hygiene care.

Furthermore, the LG refrigerator sterilises 99.999 percent of bacteria inside the fridge and this is certified by the UK’s trusted quality and safety provider Intertek. The upgraded Hygiene Fresh+ air purification system employs multi-layer filters and a proprietary fan to help sterilise and remove bacteria, viruses, mould spores and odours from the fridge’s interior. LG’s advanced system performs a highly effective five-step process.

The double photo-catalyst and UV LED help to eliminate 99.999 percent of bacteria while the double carbon deodorisers reduce the presence of acidic and alkaline odours given off by rotten vegetables and fish.

The filters implemented in Hygiene Fresh+ have long life spans, and won’t need replacing for a considerable period of time. This means more convenience and less cost for the consumer.

LG’s new generation Hygiene Fresh+ air purification system utilises multi-layer filters and a dehumidifying and deodorising fan to help remove dust, spores and odours from the fridge’s interior. This system uses a highly effective 5-step process which includes UV LED, eliminating 99.999 percent of harmful bacteria commonly found inside refrigerators.

Moreover, the new upgraded Hygiene Fresh+ offers even more convenience, as users do not need to change or replace any filters; it offers hygiene freshness- semi-permanent life span, 99.999 percent (5-step filtration, UV LED, Exclusive Fan) and Bio-Shield. LG’s Hygiene Fresh+ technology has been tested by Intertek, a worldwide product safety and quality assurance testing body.

On the whole, the new LG top mount refrigerators, such as the LG Door-In-Door refrigerator, is an ideal solution for fresher, more hygienic, and more natural food storage. It virtually eliminates the need for regular cleaning, and it alleviates any stress over bacterial growth, particularly in the warm summer months.

Ben Uzor