LG brand store Apapa: Delighting customers in an extensive way

Located on the serene Warehouse Road, LG Brand Showroom in Apapa is one of the main LG Brand Stores in Lagos that serves as an all-purpose neighborhood electronics store.

Laid out simply in a wide, rectangle, the showroom has shelves overflowing with home appliances of various sizes: microwave ovens and vacuum cleaners. Larger appliances like washers, freezers, cookers and refrigerators.

There are selections of Hi-Fi systems, phones, laptops and computer peripherals. Also, there is a large section with different TVs- LG Ultra High Definition TVs, Smart TV, OLED TVs as well as LED TVs. The store draws a steady local clientele all year round.

When asked about the innovations from LG as well as his shopping experience at the LG brand Store, a shopper, Princewill Tomi said: “I love all products by LG; my TV is LG. the Hi-Fi system I have at home is broken; and that is why I am here to see what I can pick up here. The shop is amazing! I like the attitude of the Salesmen and women; they are courteous and friendly. “Some of the innovations I like is their new TVs; there is one I saw somewhere in my neighbourhood; so I decided to come here and have a look and get the price. I am now seeing the product and I must admit that the pictures quality is stunning.”

Retail outlets around the world face a fiercely competitive loyalty and shrinking profit margins. Aiming to break down all the barriers between its stores and its internet and mobile sites, leading brands are focusing their efforts on their channel strategies.

Adapting retail formats to accommodate the shift in consumer preferences is proving to be the key success for many retailers worldwide. In today’s rapidly evolving global marketplace, retail brands must be agile, flexible and responsive than ever before. The winning retail brands will not only survive the continuous shift to digital retail, they will become more extraordinary because of it.

When asked what endears him to the store, a shopper, Bide Olanitori said: “LG products are very good going by the slogan ‘Life is Good’ their products are good. Virtually all the electronics I use at home are LG products; even the TV I just bought now is a 32-inch Flat screen television. The shopping experience at the showroom here is exciting; I am highly impressed. When next time I need anything that has to do with electronics I will definitely come here or the nearest LG shop to my area. LG brand stores offers enormous pricing advantages- not just due to proximity concerns, but also due to its ability to make consumers save much money and getting value for their money.

In a great way, it is able to match price for the same product type sold in other physical stores. LG Brand stores specialize in meeting the technology needs of consumers and small to medium sized businesses in Lagos and other Nigerian cities.

Commenting on how the showroom is being perceived and how it is posturing to meet the needs of consumers, showroom manager, Momodu Abdulrasheed said: “‘LG, life is good’, that is our slogan and that is what we stand for. When you come to our showroom you will see how beautiful the showroom is. It is well maintained; all the staff are well equipped to take care of customers’ needs and the manager too is friendly.

Customers want when they come into the showroom to see friendly people, smiling faces, somebody to talk to them, someone to advise them on what they want to buy.

“on the issue of warranty we have a well equipped service centre operating in Nigeria, one in Apapa, another in Lekki, so at least whoever has a problem you will always talk to them; there is no point of you bringing yourself down. Give us a call, give us the address we will send our tea right away to get you sorted out, less than 24 hours, everything should be okay. Customers always want quick service when they have issues with their gadgets; for us here we are doing all we can to see how this standard can be maintained. I will like to urge customers to buy LG as we are improving everyday; now we are doing 10 years warranty on some of our products. So we are hereto stay. So, life is indeed good with LG!”

LG Electronics is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. It is the manufacturer of television sets and mobile phones. Another customer at the LG outlet in Apapa, Romanus Obi said: I have been a customer of LG here for a longtime; I actually love the shopping experience here; so far, I have bought up to 4 products from them. In a nutshell I like having their product; they function superbly even in the face of power surge. The brand is so innovative, they have new products almost all the time; they effectively interpret what consumers are looking for. Wherever one comes around one is bound to find another new technology. I strongly believe their product is unrivalled.

LG has been able to keep abreast of changing technologies. From CRT to OLED technologies, it has always been at the forefront of innovation among manufacturers. Recently introduced products include the LG G3 smartphone, LG X-BOOM Pro Hi-Fi System, LG OLED TV, LG Gen Cool Air Conditioner- which is capable of cooling even when operated with small capacity generators; as well as the LG Evercool Refrigerator –a unique LG patented technology that offers cooling retention up to 7 hours in the refrigerator and 10 hours in the freezer portion to keep food fresh and healthy.

 

Ben Uzor