Innjoo, an international technology distribution company is targeting Nigeria’s huge laptop market with the launch of its Leap laptop selling below the average market price of laptops.
This development is coming at a time when the scarcity of foreign exchange has created a spike in the prices of laptops, making it difficult for the average man in Nigeria to afford one.
BusinessDay checks show that the price of an average new laptop in Nigeria since the scarcity of foreign exchange is between N150,000 to N300,000 or more, depending on the type and specifications of the laptop.
“We are leveraging on price and the design of the Leap laptop to reach our target market. The product will be sold below N90,000, an amount that you will not find with other laptop products in Nigeria,” Rakesh Rocque told newsmen at the launch of the product in Lagos.
Rocque explained that laptops and tablets have limitations ranging from non-durability, short hours span batteries, amongst others, adding that these limitations are absent in this new device.
He mentioned some of its features to include windows 10 license, Intel Cherry Trail, Intel HD graphics Gen8-LP 10/12EU up to 600MHz, 2GB DDR3L, support 32GB Micro SD card, front camera 0.3 Megapixel, 10000mAh Polymer batterytery 6.5h video, eight hours use and 300 hours stand by.
Other features include 100v-240v input, 5v, DC 3A output, 802.11b/g/n wireless internet, Bluetooth 4.0, built-in speaker and full metal body or premium plastic body (optimal).
Speaking on the unique design of the device, Rocque said, “the design is slim, feather light, having other features of a tablet but can do everything any other laptop does.
He assured that once customers purchase the product, warranty will be guaranteed for one year and replacement will be done immediately any part of the device develops problem.
He also said one exciting feature of the device is that it can be charged using USB cord, a car charging point or a power bank.
Chioma Chimere, Managing Director (Marketing) Technology Distributions Ltd, said customers should be assured that parts of the products will be made available at various outlets close to them.
Chimere also said the products are available on Jumia, Yudala, Konga and across Nigeria.
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