Infinix Mobility has sold over 200,000 units of its Hot 2, described as Africa’s first Android Smartphone, after few weeks of unveiling the device in the market. It said the about 70 percent of the sales was driven by e-commerce while the remaining 30% of sales was achieved through traditional channel including operator’s retail stores.
“Indeed, the Infinix HOT 2 is a proof that entry level gadgets can still provide interesting specs and appeal for phone users. And in offering option to the consumers, Mobility released two versions of Infinix HOT 2. 1GB RAM at ₦ 17,500 and 2GB RAM at ₦ 19,500”, a statement said.
Though Infinix Mobility does not possess as much variants as its competitors; the Infinix zero and hot series, the two series of the phone presently in the market are said to be presently dominating their segments of the market. While the Infinix hot product line is positioned as an entry level smartphone brand, the Infinix Note product is a mid-range devicethat is targeted at entrepreneurs for whom thesmartphones is a working tool. Priced from below USD100, the Infinix hot series smartphones has become a big hit with youths with a restricted budget.
Speaking of Infinix Hot 2 Software, Bruno Li, Infinix Mobility country manager said the phone comes with the latest in Android operating system in the market, Android Lollipop 5.1 and the device will receive an automatic free update of Android Marshmallow 6.0 for the month of October. The smartphone also manages power and data usage of the phone user.
“Recently, Infinix mobility developed its own User Interface (XUI): better design, faster screen responsiveness and energy efficiency. When you have a look at the smartphone market, all manufacturers provide the pretty same user interface, that’s where Infinix Mobility stands out of the crowd, delivering customized interface that suits consumer needs”.
He said Infinix devices come with pre-installed e-commerce applications such as Jumia.com and Konga.com. Mobile applications are popular ways to experiment online shopping. “One of the most important factors is that mobile applications consume 3 to 5 times less data than directly browsing. Moreover, access to content is easier and it appears that users spend in average 9 minutes against 6 minutes from mobile version or PC”.
Bruno Li further stated that “Youths are always connected looking for the latest trends. Using the right channel is the key of success, the demand is online.”
Infinix Mobility provides smartphones that come with high specifications at affordable prices. Smartphones are available on traditional retail stores and also on e-commerce platform. Online channel offer up to 10% difference with traditional channel. Products are also supported by service centers across Nigeria. Retail stores such as SLOT and YUDALA are also investing in the online space.
Benjamin Jiang, CEO of Infinix Mobility said:”We talk to our fans as they are our close friends. Infinix fans are much more than users,they are our main concern. The most important thing for us is to understand what consumers need, to providesmartphones that fit their needs”.
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