Google rolls out new Gen AI capability for Ads

Google has added new generative Artificial Intelligence (AI) to its Ads segments to help advertisers improve their campaign outcomes.

“As an advertiser, your creativity is often the first impression potential customers have of your brand. You need to make sure your assets are as visually engaging and varied as possible, so they resonate with the different needs of your audience and help you achieve your business goals,” stated Pallavi Naresh, group product manager at Google.

These new creative capabilities in Google Ads include a generative AI capability that lets advertisers generate images of adult people, asset audience recommendations, and asset testing for feed-only performance max campaigns.

The image feature now gives advertisers the ability to use text prompts to generate images that contain adult people and faces across Performance Max, Demand Gen, Display and Apps campaigns.

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The tech giant noted that it conducted extensive user research and developed protocols and safeguards to meet advertisers’ high expectations for quality while adhering to its product and design principles and clear Ads policies.

“We can easily generate images tailored to specific audiences within the campaign creation process. The potential to significantly shorten the production cycles of creatives is no longer a fancy futuristic theory,” said Matthias Wenninger, group head performance marketing manager, Mediaplus Performance Germany.

Google further highlighted that its new asset-audience recommendations help advertisers with new ideas to improve the effectiveness of images by showing the themes and elements that resonate with their top audiences.