The constant entry of technology companies and smartphone giants into Nigeria has made the country’s smartphone market a more attractive space to play in and has therefore deepened the competition amongst key players and newer entrants who are left with no choice but to bring their best foot forward and develop top notch technology in order to gain ground in the already buoyant space.
Fero Mobile, the newest entrant into the Nigerian mobile phone market has made a bold statement of intent to thrive in the Nigerian market with the launch of two new smart devices in Lagos. The devices are the Iris smart phone and the Royal A1 smart phone.
The ‘EYE-conic’ IRIS smart phone comes with an inbuilt Iris scanner that enables owners unlock the phone by simply scanning their eyes without using their hands. The biometric authentication feature provides top-of-the-line security to the device. FERO mobile has pioneered in the feat to bring technology for the masses.
Speaking at the launch, Kunal Bhardwaj, Business Head, Nigeria and Emerging Markets at Fero Mobile, said “Launching in Nigeria is something that has been in the works in the last few years. A lot of research has gone into understanding the market and designing products that meet the needs of the people. Nigerians are a tech-savvy people who appreciate the opportunities technology offers. At Fero, we are providing the devices that will help Nigeria explore their world.”
“Our devices are packed with cool features that will help users express their personality and style and these come at very affordable price points. We essentially pack more into our devices than competitors at every price point,” Bhardwaj added.
The IRIS which is a 4G LTE enabled device is equipped with a high resolution 5.0 inch, 1280 x 720 HD IPS+ display, which provides the user with an impressive visual performance and is powered by superior imaging technology providing improved clarity, lighter and beautiful vivid colors. The phone comes with 2500 mAh Battery, Quad core processor and an incredible 8MP back camera.
The ROYALE A1 is sleek smart phone that is unlocked with voice command. It comes with a 5,000 mAh MEGA Battery plus superfast charging capability that will keep users entertained for long hours.
Royale A1 also comes with 8 Megapixel back camera, 5 Mega pixel front camera with Flash, Xensation glass with enhanced display protection, Quad-core processor, 1 GB RAM and 8 GB internal Memory.
In addition to its smartphone collection, FERO mobile also launched a new range of feature phones which the company says is targeted at the Nigerian masses.
Its feature phones includes the Selfie series, with 1.8 inch F1805 (S), 2.4 inch K2401 (S) & 2.8 inch K9 powerhouse, so you can start taking selfies and show the world your fashion sense, confidence and personality. The phones are further enhanced with extended battery life that lets you click pictures all day long. To add to the list are its great looks, crystal clear display and feature-touch keys.
Other smartphones showcased at the launch in Lagos include;
L100 which is the game changer for mobile phones that support 4G. It is incredibly fast with incredible features at the most incredible price. The 5.0 inch HD IPS screen comes with Dragontrail glass protection and a 2350 mAh battery. The phone also sports 5MP camera in the front to capture some great selfies and also a 5MP camera at the back.
The fast, smart and secure PACE comes with fingerprint sensor which means only you can open your phone. FERO PACE’s rear fingerprint is perfectly positioned for the way you hold your phone. It unlocks in just 0.2 seconds*. Sporting a 5.5 inch HD IPS display, 2,800 mAh big battery and 8MP back + 5MP front cameras makes PACE offer you to experience good times.
Jumoke Akiyode
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