Etisalat introduces self-service platform

In line with its commitment to continuously deliver superior experience to subscribers on the telecommunications network, Etisalat has launched a revolutionary online self-service platform known as ‘MyEtisalat’.

The self-service platform gives Etisalat customers full access to their account information and available services through a downloaded app or on the web, without having to memorise short codes to text or dial.

Speaking at a demo event to unveil the platform, Otuyemi Otule, Chief Product and Information Officer, Etisalat Nigeria, said the platform is an industry game changer as it simplifies the experience and journey of Etisalat customers across its various digital platforms. “The platform was developed as a result of intelligence generated from customer feedback and surveys.

This is proof that Etisalat is a brand that cares about what its customers are saying and feeling and strives to respond to their feedback”, he said. Otule added that ‘My Etisalat’ service provides convenience and ease to subscribers while the service covers various segments of Etisalat business offerings such as prepaid, post-paid, airtime, data, roaming and value added services with features and functions second to none in the mobile telco space.

“With the innovative service, Etisalat customers can now also enjoy greater value when they use the platform as it gives them control over their preferences on the network. The self-service platform also offers unique security features that enable customers to disable their devices if stolen”, he stated.

According to the telco, ‘MyEtisalat’ application is available on all major application platforms such as iOS, Android, Blackberry and Windows and is zero-rated, which means customers do not need data to use the application or to have an Etisalat SIM physically on their device to access this service on the web.