Ericsson to launch ConsumerLab TV & Media Report Nigeria

Ericsson, a world leader in communications technology and services is set to launch its 2015 ConsumerLab TV & Media Report in Nigeria this Friday, 18 September.

The company recently released its global edition of the annual Report which represented the views and habits of 680 million consumers making it one of the largest studies of its kind.

Ericsson ConsumerLab TV & Media global Report 2015 showed consumers embracing video on-demand services like never before with every third viewing hour now spent watching on-demand TV and video.

The Report revealed a 71 percent increase in watching video on smartphones since 2012; nearly two thirds of teenagers’ total TV and video viewing time spent on a mobile device. It also showed viewing user-generated content on the rise as almost one in 10 people watch YouTube for more than three hours per day.

A key finding in the global report was that Video-on-Demand (VOD) services are succeeding in meeting consumer needs, thus allowing consumers to change their viewing habits. It showed that consumers now spend six hours per week watching streamed on-demand TV series, programs, and movies – this has more than doubled since 2011. With recorded and downloaded content added to the equation, today 35 percent of all TV and video viewing is watched on-demand.

Further findings highlight the considerable growth in consumers watching video on a mobile device: 61 percent watch on their smartphones, an increase of 71 percent since 2012. When taking tablets, laptops, and smartphones into consideration, nearly two thirds of time spent by teenagers’ watching TV and video is on a mobile device.

At the same time, user-generated content (UGC) platforms account for a growing share of consumers’ TV and video viewing. Close to 1 in 10 consumers watch YouTube for more than three hours per day, and one in three now consider it very important to be able to watch UGC on their TV at home. In addition, the study finds that the increasing prominence of UGC-rich platforms, like YouTube, has resulted in a popularity boost for educational and instructional videos, with consumers watching an average 73 minutes of these videos per week.

Anders Erlandsson, Senior Advisor, Ericsson ConsumerLab, said that “the continued rise of streamed video on demand and UGC services reflects the importance of three specific factors to today’s viewers: great content, flexibility, and a high-quality overall experience. Innovative business models that support these three areas are now crucial to creating TV and video offerings that are both relevant and attractive.”