E- leader, a mobile software developing company based in Poland has partnered with AnalyticsRim, a Nigerian technology services provider to launch an advanced field force management and sales force automation software to help track and keep inventory of growth in Nigerian businesses.
E-leader is a smartphone solution that provides user-friendly interface, daily refreshed data from the field, and customised application to make marketing and sales efforts seamless. It helps organisations save time and resources while getting ahead of the competition by providing unique information about facing, product availability, and share of shelf. It also monitors planogram compliance and supplies insightful data based on pictures obtained during in-store visit.
The solution which requires the use of mobile phones and tablets to help manage and support all actions in point of sale, is able to save transactions and activities of sales agents or marketers on the go.
Speaking at the launch of the solution in Lagos recently, Milena Stachniuk, International Sales Manager, e-leader said, “In recent times, we have seen increased competition in all businesses, from manufacturing to retail and afters sales and this has led organisations to go the extra mile to get advantage in the market place. It is important in today’s business climate for every organisation to have the right speed and information to drive their operations and market executions and this is what e-leader brings to Nigerian brands.”
Stachniuk also stated that the solution allows you to store relevant data in the application rather than the device, thereby saving the storage space on your mobile devices.
“E-leader application is currently available in more than sixteen different languages right now including English and French so i don’t see why it would be difficult for anybody to use. The application is actually tailored to meet your specific needs so all you need to do is tell us what you would like to track or keep inventory of, it can be your products in a store or your field workers who you want to know where they are at the time that you’re paying for their services. Every business owner needs to monitor the happenings and progress of his business in other to achieve successful growth,” she said.
Also speaking to journalists at the event, Israel Aibuedefe, CEO, AnalyticsRim Technology said;
“Many organisations have inadvertently adopted the reactive approach marketing and sales because of the inherent limitations that standard analytic tools come with. Over the years eLeader has taken the lead globally to empowering growth, speed, productivity and efficiency in every facet of the business, giving it the right operational intelligence it needs to succeed in the ever changing industry transformation.
“This is possible due to the high premium place on research and development and innovation. We are pleased to offer Nigerians firms this expertise,” Aibuedefe added.
Established in Poland in the year 2000, eLeader has its main focus on developing mobile software for all types of businesses. The company, in 2004, launched the highly innovative technology that relied on the usage of smartphones as computer terminals which resulted in lower cost of maintenance of equipment and simplicity of usage by end users.
The company has deployed solutions to notable brands in Nigeria like Alcatel Mobile and Lapo Microfinance Bank and globally, it works with Lenovo, Sony, British American Tabacoo and LG. E-leader is present in over 80 countries globally.
Jumoke Akiyode
Join BusinessDay whatsapp Channel, to stay up to date
Open In Whatsapp
