There’s a new e-commerce app in the Nigeria tech space and surprisingly it’s a messaging app that’s e- commerce enabled for “Informal markets in Africa”. BuyChat is built to operate like a typical African market; where buyers can haggle over product prices, and maybe cuss at each other!!!
Folks running balogunmarket.ng , an online platform for Balogun Market traders after 8 weeks realized they were making no headway, they listened to the traders at the famous market and, alas, they found the answer.
Quickly, they pivoted to conversational commerce, using WhatsApp as an enabler, which wasn’t for long as they have discarded WhatsApp to launch BuyChat.
BuyChat will list countless number of stores, shops, restaurants and what have you. Buyers simply need to search what they want (they could even find a store not too faraway) and buy.
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