Buyam.com.ng, Nigeria’s third largest online retail store, says it is better positioned to offer customers best-in-class service delivery. With the growing competition in the country online retail space, according to industry watchers, customer satisfaction is critical to business sustainability.
Speaking with newsmen recently in Lagos, Emeka Mordi, managing director of the company, disclosed that for the past few months’ customers that have already made purchases from Buyam.com.ng had the goods delivered to their destinations without any charges applied.
With over 167 million people living in Nigeria today and current internet penetration at approximately 30 percent, growing at an outstanding rate of 85 percent, according to him, there is more growth expected in the rapidly burgeoning online retail space.
Growing middle class makes up more than 23 percent of the population presenting opportunities for entrants to create a safe and dynamic online retail service.
According to Mordi, “Buyam.com.ng is basically an online shopping mall which officially launched operations in April 2013. He said one of the core objectives of the company is to create a web-based, global marketplace where a variety of products can be bought and sold. The site covers Nigeria and will eventually expand throughout the African continent.
“With over a 105 registered retailers; stocking everything from electronics, books, to fashion and health care, we fully intend to meet the needs of our rapidly growing customer base.
“Because we recognise that delivery is a key point of failure in this business, logistics will be handled by world class logistics provider, DHL Express and will be supplemented by our own in-house logistics company, Thanet Deliveries,” he noted. Commenting on the issue of security, he said special efforts and measures have gone into fraud detection and prevention.
“As we are going cashless there seem to be vulnerable risks and we cannot afford to strengthen the security issues so as to allay the fears of our customers.”
He said transaction repudiation and full consumer protection will be provided, so our customers can shop in a safe and secure environment.
is why that Morpheus Limited the parent company and promoters of the e-commerce platform developed Buyam.com.ng, he explained.
“The site is essentially a platform for both business-to-business and retail commerce; customers to access goods and services directly from the merchants at no additional cost,” he said.
By: Justice Godfrey Okamgba
