One of the major advantages of the digital revolution is ensuring that consumers get more value out of the products they use and manufacturing are constantly on their feet trying to one step ahead of the curve.
The printer market whether in Nigeria or across the world is experiencing its fair share of innovativeness, from ensuring that users get to print using their phones, today the battle field has moved to affordability without compromising quality and quantity, an indication that manufacturers are beginning to listen to consumers who want low maintenance cost and high capacity printers.
Brother International’s new Inkjet Multi-Function Centre includes enough ink to print up to 6,000 pages in white and black and 5,000 coloured pages. Conventional cartridges are only good for 300 to sometimes 1000 pages.
There is also an affordable refill ink that helps users minimize the risk of print head damage that arises from using none—official ink. This in turn reduces repair and replacement costs. Its ultra-high yield ink bottles also let users make less frequent ink purchases and enjoy added convenience.
It is a shift from the traditional model. Ordinarily users who need to do more print volumes would go for cheap alternatives which may often be fakes and end up damaging their print head because of the frequency of use. Buying and replacing the cartridges are uneconomical and often consumers resort to refill kits or refilled and recycled cartridges from third party to help keep the cost down.
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With the Inkjet Multi-Function Centre and the refill ink, even the inconvenience of running out of ink at midnight is reduced and the more users print the more they are saving. This is because with the ink refill, Brother International is entering the market created by third parties, duplicating the entire process created by them from refill bottles to external ink tank systems and selling this on to consumers at a more affordable cost.
Similarly when users need more ink, it is available in convenient volume bottles that have drip-free nozzle and resealable cap for easy storage.
