Brother International moves to revamp share in Nigeria’s printers market

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As demand for futuristic printers technology grow in the Nigerian market, global brand Brother International (Gulf) FZE in partnership with Skysat Technologies has introduced a range of new products and pledging to become a multi-business enterprise with resilient DNA, and a track record of success that continually evolves to deliver profitable growth by meeting the challenges of changing times and environments.

At a recent dealers meeting in Lagos, the company representatives from different parts of the world had the opportunity to engage local retailers, educate them on the functionality of a new range of products in Nigeria as well as address customer feedback. Some of the products on display included Brother’s latest Ink Refill Tank System series which delivers enhanced print quality, paper handling capabilities and page yields for small businesses and large corporations.

Specifically targeted for high print volume home offices and small workgroups, the new products have been designed to cater to the ever-changing needs of the consumer who is always looking for quality and cost-effective document management solutions.

In a statement, BusinessDay received, the company noted the products capacity to adapt to different power source conditions. The products can be transported to where electrical work is in progress and controlled with a laptop or through mobile apps, enabling customers to print labels in the market.

“Labels printed on TZe tapes work well in industrial environments as they are resistant to water, grease and harsh conditions,” Brother International explained in a statement. “Labels of up to 24mm in width are accepted, supporting a wider range of applications.”

The company also launched a new generation of feature-rich network scanners, designed to improve employee productivity and business efficiency. Developed for the heavy-duty scanning demands of the small and medium scale businesses, all offer full network functionality, which allows the machine to work harder for multiple users on various devices, without the need for a link to a central personal computer.

“Brother printers are recognized as one of the best in the industry, and consistently earn industry and product accolades including PCMag’s Readers’ Choice constantly for 9 consecutive years and Business Choice awards for reliability and overall customer satisfaction as well as Brother is a leader in electronic labeling with its P-Touch line of labelers that feature laminated and specialty tapes,” the statement noted.

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