It is common knowledge that the way a person looks directly affects how he or she is being perceived and addressed. This is the reason why a sizeable part of people’s budgets is apportioned to dry-cleaning.
However, there is still the occasional disappointment from the cleaning professionals.
This problem prompted the need for a more reliable laundry experience and birthed the LG Direct Drive washing machines which take clean to a new level by delivering cutting-edge solutions for consumers’ laundry needs.
Direct Drive washing machines are equipped with the high-efficiency Direct Drive motor that cut energy costs and water consumption, compared to conventional washing machines. LG’s Direct Drive system increases the motor’s efficiency.
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This not only cuts back on energy use and makes it less susceptible to breakdown, but also helps reduce noise levels. Speaking on the core technology behind the washing machine, Hyunwoo Jung, general manager, home appliances division, LG Electronics West Africa operations, said: “The range of LG Direct Drive Washing Machines uses a Direct Drive Motor that eliminates belt, clutches and pulleys which are found in conventional Washing Machines thereby, giving extra durability, low noise and vibration levels with better washing performance.”
“Direct Drive technology is a patent of LG Electronics and has won many international awards for its performance and consistency with international best practice in quality assurance. LG’s proprietary 6 Motion Direct Drive technology is the magic behind our success and it’s the type of innovation that will continue to drive us toward our goal to create value-added solutions which bring greater convenience and efficiency to our consumers’ everyday life.”
Contemporary washing machine offerings by LG Electronics are equipped with the innovative Inverter Direct Drive motor, which delivers cleaner and greener washing, and makes the washing machines more energy-efficient, durable, and quieter with less vibration.
Recently, LG Electronics’ DD (Direct Drive) motor was certified by Verband Deutsher Rlektrotechniker (VDE) – German Association of Electrical Engineering as a product with a life span of 20 years, the longest yet to be certified by VDE.
This technological innovation which is a first in the world has been in existence since the late 1980’s. Because the LG Direct Drive Motor operates more efficiently, LG confidently backs the motor with a 10-year warranty to ensure a worry-free clean.
However, based on the testing of 4.2 wash cycles a week and 220 cycles a year, VDE determined that LG’s Direct Drive motor would last for at least 20 years and approximately 4,400 cycles.
This certification adds to the credibility of LG 10 years DD motor warranty as it even extends the expected working longevity of the DD motor from 10 to 20 years.
The VDE is one of the largest technical and scientific associations in Europe with over 35,000 members.
This certification of international standards confirms the reliability and durability of LG’s washing machines, and serves to provide customers with greater peace of mind. Through this recognition, the core technology of LG washing machines has achieved a new mark of excellence in quality standards.
LG washing machines have overtime proven to be unparalleled when it comes to performance and value. Its expanded washing machine range is specifically designed for simple living.
The 6-Motion Direct Drive washing machines allows the drum to tailor each load from a combination of 6 unique motions: rolling, stepping, swinging, scrubbing, filtration and tumbling unlike the one motion – tumbling, available in most front-load washers. The LG direct drive technology has over time raised the bar for washing machines.
With six ways to wash, the LG 6 Motion washing machine’s Direct Drive enable users choose the one that is right for them.
Beside the established Tumble which is the standard turn washing machine motion in most washing machines, LG 6 Motion comes with five additional motions for specialised laundry care.
So it’s more effective, yet kinder, too. There is the Scrub- Intensive – as water is supplied to the LG 6 Motion washer, the combination of scrub motion and the waved lifters create a figure – 8 shape and a ‘trough’ of water helping to dissolve powder detergent better and faster.
Rolling: Silent Wash – this wash ensures laundry is rolled below the water level, creating more friction with the inner drum and is less damaging to clothes. Swing: Delicates – the soft swing of the LG 6 Motion washing machine has a heart shaped motion that washes laundry below the water line.
