BusinessDay

Akiddie app launched to support African content creators

As Nigeria continues to combat the menace of unemployment in the country, some intelligent and tech-savvy youths have launched Akiddie – a mobile application that enables African creators of children’s content to sell their content to buyers globally.

The mobile app, according to Dominic Dominic, the team spokesperson, and techpreneur, is the brainchild of himself, Fanan Dala, Tolulope Wojuola, and Osafuwenko Tunde-Oni, all graduates of Covenant University, Ota, Ogun state.

“Akiddie allows any person who is creative enough to produce children content to easily monetize it,” Dominic said.

“With the platform, they can sell to anyone anywhere in the world and have their monies remitted to their account in Nigeria,” he said.

Dominic said that Akiddie is a digital content marketplace that allows creators to upload and sell their children’s content, either one-off or on a subscription basis.

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According to him, the application currently supports content in text, audio, and video.

“The type of content it supports also varies, ranging from audiovisual learning aids that cover the entire primary school curriculum to videos that teach etiquette and DIY skills, to entertaining stories,” he noted.

Recalling, the techpreneur said that the platform started as a subscription-based digital library of African children’s books. But in December 2020, it pivoted to a new model.

“We moved to this model from a subscription library model where we created all the content primarily because we got loads of emails after our CNN feature asking us to replicate the model we created for African children for other minorities.

“However, from further research, we discovered that the main reason why there wasn’t a lot of minority children’s content was that it was difficult to monetize,” he said.

“Aggregating platforms like youtube for kids pay on ad revenue and to earn a significant amount of money able to cover costs from ad revenue, your content has to appeal to the majority of people,” he added.

Sighting an instance, he said a story about the three little pigs on youtube can garner millions of views on youtube because it appeals to the majority audience, while a story about Sango or an African folktale would struggle to crack a million views.

To solve this problem, they decided to pivot to a system that allowed for multiple minorities to sell to their communities on Akiddie and make a lot of money doing so, he explained.

On how Nigerian creators can sell their content, Dominic said: “Currently, the way Akiddie is set up makes it incredibly easy for Nigerians to create and monetize their children’s content. This would allow a lot of people in Nigeria to create and sell their children’s content worldwide.”

He noted that their primary target audience is parents of children in diaspora communities that would pay a premium for content that culturally affirms their children.

While they may have a lot of free children’s content available, culturally affirmative content may not be so readily available. “We are also confident that parents would pay for the audiovisual learning aides and other content that teach children non-curriculum based skills.”

On how to access the app, he said users can download the app on the android or ios play store. Creators can sign up on the website, upload their content and start selling.

He stated that the only way we can make telling African stories to a global audience is to make a consistent effort in encouraging and patronizing creative works of content creators working on Akiddie.

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