Accurate data, technology major tools to boost businesses during recession says Terragon CEO

Availability of accurate data and technology has been identified as major tools to boost businesses during economic recession. The Chief Executive Officer of Terragon Group,  Elo Umeh, who said this in his opening remark at the second edition of Terragon- Lagos Business School (LBS), breakfast forum spoke about the need to making data work for marketing activities.

  The theme of the forum was; “Smart cities: Strategic positioning in the time of recession”.

 According to Umeh in a statement  “The value of marketing technology lies in what it enables — a customer’s ability to engage with a brand wherever they are and the platform they favor at that moment. To earn customers’ trust in your brand, you need to leverage data. Tapping into the power of data and mobile enables businesses take marketing beyond awareness and lead generation to driving sales and conversions.”

 According to him, this year’s topic was set to engage participants on the conditions in which a megacity like Lagos can help drive innovation, harness the value of the millions of mobile connections in the metropolis by using the power of data and technology for efficiency in a time of recession.

Guest speakers for the event were  Ramon Ferrer, a former Deputy CIO and former Smart City Director of the Barcelona City Council and Joan Enric Ricart, a Professor of Strategic Management and Chairman of the Strategic Management Department at the IESE Business School.