A peep into LG Electronics’ generation of picture quality

The display market is highly competitive, and superior picture quality remains a hugely important differentiator in the continued success of LG Electronics as a whole.

The inventions and advances made in the quest to improve picture quality find their way into a wide range of LG products.

While technology is intended to make our lives simpler, anyone who has gone shopping for a new television will tell you that the abundance of choices available can make choosing the right TV almost impossible. The television market changes extremely rapidly, and it can be difficult for the everyday consumer to stay abreast of all the new lingo and acronyms being used to describe what were once fairly straightforward machines.At the moment, the lion’s share of the television market today still belongs to LED LCD TVs.

These use light-emitting diodes to light up the LCD screen and offer the widest array of price points, sizes and features.

LCD TVs still exhibit imperfections when displaying rapid motion, as in sports, and because of the nature of the technology, the color black is represented by dark grey. Promised for several years and now finally making inroads into the large-screen TV market are OLED sets. Using organic light-emitting diodes, OLED sets can light up each picture element individually, without the need for the separate light source that LCDs require.

This translates into a much brighter, more colorful picture. And because OLED TVs don’t require backlighting, they can be made much thinner, as well.

Unfortunately, consumers still need to wait some time before regional infrastructure is in place capable of broadcasting with enough definition to capitalize on the potential of 4K Ultra HD (High Definition).

Though broadcasts are still unavailable in 4K Ultra HD, innovative movie studios tie ups have looked to rel___-_____ase content that takes full advantage of 4K Ultra HD screens. LG’s strategic tie up with Netflix is an innovative example of bridging this gap effectively. The consensus among most analysts is that widespread adoption for 4K Ultra HD TVs will be contingent upon greater affordability and a wider range of available programming. At this year’s IFA, LG has an opportunity to highlight the connectivity between its 4K Ultra HD smart TVs and Android- based smartphones which allows users to control the experience and source content using their smartphones. LG’s acquisition of WebOS will also be a crucial differentiator. Like perhaps no other line of TVs being made today, OLED screens possess an instant “Wow” factor that creates a powerful first impression on consumers.

Made with flexible materials, OLED screens allow for TVs to sport a slight concave curve, leading to a more immersive viewing experience.

However, if viewers want to change the shape of the television, than the simple press of a button on the remote control remolds the TV into the traditional flat surface that users may be more accustomed to. OLED screens are not only razor-thin, but are also capable of picture quality that far outpaces traditional LED screens. LG remains one of OLED technology chief innovators, and is at the forefront of the opportunity that it presents to deliver flexible displays. While OLED technology is still in its early days, with engineers and developers still to fully leverage the quality of OLED pixel technology in large televisions, the format has made a notable impact in picture quality improvement in smaller screens.

The ability to master this advanced technology has prompted several competitors to bow out of the OLED market, meaning LG stands alone as the clear leader in product innovation. This has left the company an excellent opportunity to capitalize and gain a dominant market share.

Ben Uzor