• Tuesday, December 05, 2023
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BusinessDay

Inside ‘The Cave’

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While the Nigerian entertainment community welcomes yet another vibrant entertainment house, the rich Dolphin Estate neighbourhood, where the outfit domiciles, is yet to understand what a ‘cave’ is doing in their serene vicinity.

You need just a tour right inside the cave to discover for yourself the awaited next level Nigerian entertainment is about moving up to. Tagged ‘The Cave’, the outfit is a new office complex housing the state-of-the-art audio and video recording facilities run by One Management, a one-stop media and entertainment solutions company.

Inside, ‘The Cave’ tells of conscious effort at bridging the skills gap and strategic investment in developing entertainment infrastructure. It rekindles the hope that quality production can now be harvested here in the country rather than the capital flight, inconvenience and huge cost of recording Nigerian music and shooting videos abroad, especially in South Africa.

You do not need to be a sound engineer to appreciate the facilities ranging from a fully functional recording studio which runs on pro-tools 10 and Cubase 7. It comes with the latest universal audio sound card and AKG Grammy award-winning producer-endorsed microphone. Yet, the video recording suite runs on the creative suite 6, the latest version of final cut pro, and is a fully functional (non-linear) editing suite and animation design studio.

The cameras include The RED series 35mm for filmmaking, among others. Tired of the sound-proof studio, clients and visitors can relax on the rooftop leisure spot where the air is fresher and cooler. Despite the noise produced during recordings, the peace of the serene Dolphin Estate is maintained through the sound-proof facilities and flexible but efficient business and operation model.

At least the outing was worth the stress for 

 Duro Oni, a professor and deputy vice chancellor of University of Lagos, who cut the tape to officially open the facility. He approves of the initiative, especially the indigenous talents that would be discovered, produced and promoted better through the modern facilities of One Management.

The studio is a result of eight years of hard work and relentless effort by the Emem Ema-led One Management. Her joy at the opening ceremony was genuine and full. At least, she has recorded a milestone in her quest for quality music recordings and video productions from Nigeria. For her, it is time to produce Nigerian music and recordings that can compete with any quality production across the world.

Even from her days in KUSH, her hit group, Ema, a trained lawyer, desired the best for Nigerian entertainment and had always been on the lookout for an opportunity to make Nigerian entertainment count in terms of content and quality production.

Besides quality audio and video recordings, One Management, according to Ema, is a Nigerian creative arts management and promotions company with its object being the development, packaging and promotion of quality indigenous artistry geared toward achieving positive social and cultural impact, not only in Africa but globally, whilst signalling the arrival of local creative arts as a legitimate and worthy industry on the global stage.

“We also provide auxiliary services ranging from contract negotiation and the provision of logistics support necessary for facilitating the development of projects with the brand associations appropriate to furthering our clients’ short- and long-term goals, as well as obtaining the financial and corporate involvement necessary.

 

OBINNA EMELIKE