With a rise in automation and standards of living, more and more people are suffering from a chronic lack of physical activity.

However, with the onset of social media, fitness experts have come forward with their experiences and improved the health and wellbeing of millions globally.

Bodybuilder and entrepreneur Kevin Beutler is one such fitness expert who has leveraged the power of social media to reach thousands of people.

Beutler has over 30,000 followers on Instagram, and some of these people have turned their lives around after listening to his story.

The courage to start following a fitness regime is often met with a lot of resistance. Beutler says it takes self-restraint and strict ambition to achieve your target, but with social media, there are free resources available for everyone today.

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“You don’t even need a gym membership, just routines to follow religiously,” he says.

Beutler is a fan of sports and credits a healthy, nutritious diet balanced with exercise for his strength and immunity.

He believes that physical and mental fitness go hand in hand, and people could achieve their dream fitness level if they got rid of the negative and limiting thoughts.

“Pay attention to your own body before listening to someone else, and stay positive so you will attract positive. Success is a by-product of daily activities,” he says.

When asked about formal training, he shares his experience as a construction site worker and his study of fitness economics.

Beutler today holds national records for bodybuilding and is a living proof that action breeds purpose. With the digital evolution, he is working toward pushing people out of their comfort zones and into the light of a better future and success.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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