After a successful three-year relationship, Africa’s top smartphone brand, Tecno, has renewed its strategic partnership with the popular United Kingdom-based Manchester City Football Club at an event in New Delhi, India. The partnership is aimed at leveraging the global fan base of the two brands in order to ensure top of mind awareness for both parties. It also makes it possible for the brands to work together on a number of initiatives.
Following the renewal ceremony in India recently, Tecno visited Nanjing, China for the first game during Manchester City’s 2019 Asia Tour. To crown the occasion, Manchester City recorded a 4-1 victory against West Ham United in the opening game of the 2019 pre-season tour of Asia.
Stephen HA, VP of Transsion Holdings and general manager of Tecno said:” Tecno feels very honored that our brand will be with City players all through the 2019 Asia tour. We believe that our blue spirit will be a winner.”
Damian Willoughby, senior vice president of partnerships at City football group, said: “Manchester City prides itself on partnering with some of the world’s leading organisations, so we are thrilled to be announcing the renewal of our established partnership with Tecno mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fan base.”
An obvious case of winners partnering with winners, the alliance is expected to help take the Tecno brand to new heights and lead to even better offerings in the Nigerian and African smartphone market. Although Nigerian football has come a long way, this partnership will further deepen the progress made as it will inspire a new generation of Nigerian footballers.
Tecno executives also visited Hong Kong in time for Manchester City’s game against Hong Kong Premier League champions, Kitchee Sports Club at the Hong Kong Stadium. Premier League Champions, Manchester City got an easy 6-1 friendly win against Kitchee.
Chidi Okonkwo, general manager of Transsion Holdings, the parent company of Tecno, said “We are thrilled at the success of our partnership with Manchester City Football Club. This renewal of our partnership is the start of even greater things to come for the two brands and for Nigerians at large because Tecno is for Nigeria.”
Jumoke Akiyode-Lawanson
