Jose Mourinho has entered the world of wine business with the launch of his wine brand, named ‘The Special One’. The iconic manager, known for his bold personality and unparalleled success on the touchline, is now blending his passion for excellence into a bottle of wine.
The 61-year-old Portuguese tactician shared his excitement in a video where he stated:
“Finals, I’ve won them. Leagues, I’ve conquered them. I’ve never been one of the bottle. I make the bottle. My achievements, my success, my work—they speak for themselves. This is The Special One, now yours to share.”
The wine comes with a special case and label, featuring the silhouette of Mourinho’s iconic Champions League celebration with Porto in 2004. As the first football manager to venture into winemaking, Mourinho once again proves why he’s the pioneer of new terrains in football and beyond.
In true Mourinho style, the video features the manager seated in a leather chair, dressed in a sharp blue suit, with dramatic piano music playing in the background. The charismatic coach sips his wine with an air of satisfaction, cleverly referencing his famous “I prefer not to speak” remark from 2014—a statement that became a viral meme.
Sharing his pride on Instagram, Mourinho wrote:
“As someone who values precision, quality, and excellence in every endeavour, I am proud to present my very own wine ‘The Special One’. Handpicked from one of my favourite regions in Portugal, this wine reflects the spirit of my homeland and my relentless desire to enjoy every moment in life.”
‘The Special One’ is available for pre-order exclusively on the brand’s official website, offering fans and wine enthusiasts alike a taste of Mourinho’s impeccable standards and Portuguese heritage.
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