Ambush marketing: NFF’s Sponsors threaten to cancel contracts

Barring any last minutes intervention, the Nigeria Football Federation’s sponsors might cancel their existing contracts with the football house following infringements into their exclusive marketing rights.

The pull out is necessitated by ambush marketing and the proliferation of companies who hitherto where never part of NFF’s sponsors using the Super Eagles and their coaches for brand endorsements and adverts.

In view of these violations, the Nigerian Football Federation during the week came out hard against brewing giant for its deliberate infringement on the guidelines for associating with the national team and becoming legitimate sponsors.

NFF’s concerns on the violations of its rights on the Super Eagles and by implications the rights of its official sponsors have once again called to question APCON’s regulatory standards.

Under Chapter Three (Special Provisions) in the APCON alcoholic beverages regulations, Article 32 (b), 33 (b), 34 (b) and 35 (b) clearly states that “children, sports men/women and pregnant women shall not be used as models” in advertising alcoholic beverages.