PricePally is excited to bring you the PricePally’s Naija Food Brands Festival, a premier online food festival in celebration of naija foods, food enthusiasts, and food businesses. The festival is dedicated to showcasing and promoting the finest locally-made food brands across the country.
The festival, slated to run from September 23 to December 2, 2024 on www.pricepally.com, is the ideal opportunity to shop for your favorite products and discover new ones, all in one convenient place.
PricePally’s Naija Food Brands Festival is a reflection of the brand’s commitment to promoting accessibility to quality food. The festival is the perfect stage for those who love to support local businesses and want to experience the rich flavors and diversity of Nigerian cuisine.
The festival is also designed for food brands and businesses eager to showcase their products to a wider Nigerian audience and boost their food business. It’s an excellent platform for food companies looking to expand their market base and introduce both new and existing products to a broader consumer base.
Speaking about the Festival, PricePally’s CEO, Luther Lawoyin, said, “As we embark on this exciting journey with the PricPally Naija Food Brands Festival, our goal is to celebrate and elevate the richness of Nigerian cuisine while supporting both established and small food businesses. At PricePally, we are committed to making quality food more accessible and affordable, and this festival is a testament to that mission. We are creating a platform where food enthusiasts can discover and enjoy the diversity of Nigerian flavors, while food brands, particularly small producers, have the opportunity to connect with a broader audience, showcase their products, and grow their market presence. This initiative is about fostering a stronger food ecosystem, benefiting both producers and consumers alike.”
PricePally is thus inviting all naija food enthusiasts and businesses to a 10-week experience packed with curated product ranges, exposure to food brands, exclusive discounts and deals, and behind-the-scenes access to food production processes.
How to Participate in the Festival
Participation is free for both food enthusiasts and food brands. Food lovers based in Lagos, Abuja, Ibadan or Port Harcourt can access all the festival benefits by creating an account on Pricepally. Updates on amazing offers, discounts, and festival news will be shared across their social media platforms.
Nigerian food brands and enthusiasts can register their interest in the free festival by clicking here.
During the festival, brands also have the opportunity to sponsor a full week or the entire festival. As a festival sponsor, brands can seize this slot to stand out through:
- Prominent Exposure: The brand will be featured across all our owned channels—social media, email, the website, paid ads, and more—throughout the sponsored week.
- Tailored Promotion: The brand will benefit from dedicated content and multiple promotional opportunities during the week, driving focused attention to the brand.
Interested sponsors should register their intentions by sending an email to [email protected] or clicking the link here.
The festival is also packed with event activities including giveaways, discounts, online cooking classes, and other exclusive deals. Connect with PricePally on Instagram for more updates; follow the hashtag #PricePallyNFBfestival to catch all the scoop as it happens.
About PricePally
PricePally is a leading online platform committed to making food more affordable and accessible by enabling customers to buy directly from farmers and wholesalers. Through community-based buying, PricePally reduces food costs and promotes food security.
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