Securing Top 5 Position in over 20 Key Markets
Hong Kong, September 19, 2024 – Infinix, a trendy tech brand crafted for young consumers, continues its upward trajectory with a fifth consecutive quarter of year-over-year growth. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix marked an 18.8 % increase in global smartphone shipments in Q2 2024 compared to the same period last year, further solidifying the brand’s growing influence in global markets.
“Infinix’s exceptional performance in Q2 2024 underscores our relentless pursuit of innovation and our deep understanding of consumer needs globally. We will continue to raise the bar with our products and services, engage in meaningful conversations with consumers, and advance technological innovation to fulfill our commitment to empowering the youth,” Tony Zhao, General Manager at Infinix.
Consistent Impressive Growth
Infinix’s growth continues to impress, securing top 5 market share positions in over 20 key markets globally. The brand has maintained its No. 1 position in strongholds like the Philippines and Pakistan, while high-growth regions such as Malaysia, Indonesia, Algeria, and Saudi Arabia have reported year-over-year shipment increases ranging from 50% to an astounding 469% in Q2 2024.
This sustained momentum is driven by Infinix’s consistent delivery of innovative products and its dynamic engagement with consumers. In the first half of 2024, the brand launched the feature-packed NOTE 40 series, featuring the brand’s first proprietary Cheetah X1 chip, breakthrough All-Round FastCharge 2.0, and Infinix MagKit to deliver a seamless 24/7 user experience. Additionally, Infinix collaborated with BMW Group Designworks to create a sleek, high-end Racing Edition smartphone that’s as stylish as powerful.
Infinix’s GT 20 Pro gaming smartphone set a new standard as the first in its price segment to feature a dedicated gaming display chip. This advancement placed the GT 20 Pro among the world’s first patch of smartphones to support PUBG Mobile and Honor of Kings at 120FPS. Building on its technological innovations, Infinix has partnered with popular game IPs and major esports events like PMSL, PMWC, MAL, MDL. Additionally, by organizing gaming tournaments, Infinix has further solidified its strong connection with mobile gaming enthusiasts.
Underscoring its commitment to empowering younger generations, Infinix’s dedication to innovation extends beyond products to impactful social initiatives. As a responsible global player, Infinix collaborates with UNESCO and Google to provide AI and robotics education to teenagers through CogLabs workshops. The brand has also forged strategic partnerships with MediaTek and Honor of Kings to push the boundaries of mobile gaming technology. Furthermore, in collaboration with Samsung’s System LSI Business, Infinix introduced industry-leading features, including the world’s first 108MP AI-powered deep learning algorithms.
These innovations and social initiatives have earned Infinix recognition as the sixth most innovative brand in the Asia-Pacific region by Fast Company and in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024. Leveraging its robust market growth and brand development, Infinix is committed to focusing on technology and product innovation to empower the youth globally.
1. Malaysia NO.4: Infinix Surges to 4th Place in Malaysia with 268.5% YoY Growth
Infinix’s rapid ascent in Malaysia has driven its market share from 3.3% at the end of 2023 to 11.1% by Q2 2024. Surpassing Realme, Apple, and OPPO, Infinix now holds the 4th position in the market. With a 37.1% quarter-on-quarter increase and an impressive 268.5% year-over-year growth in Q2 shipments, Infinix has become the fastest-growing brand among the top 5 in Malaysia.
2. Indonesia NO.5: Infinix Achieves 5 Quarters of Growth, Nears Top 4 Brands in Indonesia
Infinix’s market share in Indonesia hit 14.4% in Q2 2024, securing the 5th position and closing the gap with top 4 brands. Shipments in the second quarter grew 24.0% from the previous quarter and 55.9% YoY, making it the only brand in the top five to maintain a high growth rate. The brand has now achieved positive year-over-year growth for 5 consecutive quarters.
3. Philippines NO.1: Infinix Maintains Market Leadership in the Philippines
Infinix solidified its position as the market leader in the Philippines with a 16.1% market share in Q2 2024.
4. Pakistan NO.1: Infinix Hits Record with 1.1 Million Units Shipped in Q2
Infinix shipped over 1.1 million units in Pakistan during Q2, marking a 272.3% year-over-year increase and reinforcing its dominant market share.
5. Algeria NO.2: Infinix Soars with 469.1% YoY Growth in Algeria
Infinix’s market share in Algeria skyrocketed from 8.5% at the end of 2023 to 27.0% in Q2 2024, securing 2nd place. Shipments surged 36.0% quarter-on-quarter and an impressive 469.1% year-over-year.
6. Saudi Arabia NO.4: Rapid Growth Continues with 50.7% YoY Shipment Increase
In Q2 2024, Infinix captured 6.8% market share of the Saudi Arabian smartphone market, placing 4th. Shipments increased by over 50% year-over-year, marking the highest growth rate among the top 5 brands.
7. Tanzania NO.3: Strong Market Position Secures 3rd Place
In Tanzania, Infinix holds a 19.7% market share in Q2 2024, securing the 3rd spot.
8. Egypt NO.4: 21.2% Quarter-on-Quarter Growth
Infinix achieved a 21.2% increase Quarter-on-Quarter in shipments in Egypt in Q2 2024, reinforcing its 4th place market position.
9. Uganda NO.3: Consistent Growth
Infinix continues to perform strongly in Uganda, retaining its 3rd place position in Q2 2024 in the market.
10. Kenya NO.4: Reliable Growth Secures 4th Place
Infinix’s shipments in Kenya increased by 6.0% in Q2 2024 compared to the previous quarter, maintaining its 4th place market position.
Media Contacts:
Infinix Global PR – [email protected]
About Infinix:
Founded in 2013, Infinix is a trendy tech brand crafted for young consumers. With a presence in over 70 countries and regions, Infinix delivers cutting-edge technology, stylish design, and outstanding performance. Our product lineup includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was recognized in Kantar and Google’s top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company’s World’s Most Innovative Companies of 2024 in the Asia-Pacific sector.
For more information, please visit: http://www.infinixmobility.com/
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