Finding a gift that feels thoughtful, but doesn’t end up unused in a drawer, is a common problem. Clothes may not fit. Gadgets go out of style. Even cash, while always welcome, tends to disappear into daily expenses within days.
This is why more Nigerians are turning to a different kind of gift: money that grows instead of money that gets spent.
Why a Growing Gift Beats a One-Time Gift
A cash gift solves a problem today. A growing gift solves a problem later. When you fund an investment plan for someone, the money is still theirs. It just arrives with time attached, so it earns returns before they touch it. For occasions like childbirth, a graduation, or a milestone birthday, this turns a single moment into something with lasting value.
How Gifting an Investment Plan Works in Nigeria
Some Nigerian fintechs now offer built-in features for this exact purpose. Credit Direct’s Gift A Yield, for example, lets any user fund an investment plan on behalf of someone else, whether that person already uses the Credit Direct app or not.
Here is the basic process for Gift a Yield:
- Log in to the Credit Direct app and select Gift A Yield from the Yield section.
- Enter the recipient’s BVN-registered phone number, email, and full name.
- Name the plan and fund it, starting from a minimum of ₦50,000.
- Choose a duration, from one month up to twelve months.
- Set a security question the recipient will use if they don’t yet have an account.
- Fund the plan from your wallet
The recipient receives a claim code via SMS and email. If they already have the app, the plan reflects immediately. If not, they can download the app, verify the code, and claim the plan in a few steps.
What Kind of Returns Should You Expect?
Returns depend on the plan type and duration chosen. According to Credit Direct’s Yield product page, a flexible plan earns 15% per annum with up to four penalty-free withdrawals a month. A fixed-term plan earns more the longer you commit, starting at 16% p.a. for one month and rising to 21% p.a. for twelve months. There is also a goal-based option, where funds earn 15% p.a. from the day the plan starts, with contributions that can be automated daily, weekly, or monthly.
Occasions Where a Growing Gift Makes Sense
- Birthdays, where the plan matures like a second gift down the line
- Childbirth, where a parent can fund a plan in the child’s name and let it roll over for up to a year
- Weddings and anniversaries, as an alternative to conventional gift items
- Graduations, as encouragement toward the recipient’s next stage
A Practical Alternative to Traditional Gifting
A growing gift solves the two biggest complaints about gift-giving: guessing wrong, and giving something that gets used up. It requires no knowledge of shoe size or taste. It works for any relationship, from a sibling to a colleague. And because the underlying product is regulated by the CBN, the mechanism sits within Nigeria’s formal wealth management space rather than outside it.
For anyone tired of giving gifts that disappear within a week, an investment plan is worth considering the next time an occasion comes up.
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