For many People of African descent living abroad, finding a way to stay connected to their cultural roots can be challenging. Pelumi Akinwande, the founder of Minist, is addressing this need by offering a fashion line that celebrates African heritage in a modern and relatable way.
Minist, launched toward the end of 2023, it is not just a fashion brand; it’s a bridge to cultural connection for Africans away from home. Pelumi, who started her journey in fashion with a part-time apprenticeship in her mother’s tailor shop, understands the importance of cultural representation. “Growing up, I saw how fashion could be a powerful way to express and represent our heritage,” she says. “With Minist, I wanted to create something that allows people to keep a piece of home with them, no matter where they are.”
The brand’s latest collection “Ulo Ile”, showcased at a runway event in Central London, highlights Pelumi’s commitment to blending African traditions with contemporary fashion. “Our designs incorporate elements of African culture in a way that is both stylish sustainable and meaningful,” Pelumi explains. “We aim to make every piece a celebration of our roots, while also fitting seamlessly into modern life.”
Minist’s approach to fashion goes beyond just aesthetics. The brand is designed to evoke a sense of belonging and nostalgia for those who might feel disconnected from their heritage. “Fashion can be a powerful reminder of where we come from,” Pelumi says. “By wearing Minist, people can reconnect with their culture and feel a sense of pride in their heritage.”
The e-commerce platform for Minist allows people worldwide to access these culturally rich designs. “We wanted to make sure that everyone, regardless of their location, could access, enjoy and celebrate African fashion,” Pelumi notes. “The online store is a way to reach out and bring a piece of Africa to the global stage.”
Through Minist, Pelumi is making a significant impact by combining her passion for fashion with a deep respect for African culture. Her story is a testament to the power of staying connected to one’s roots while embracing new opportunities. “For me, fashion is more than just trends; it’s also about preserving and celebrating our heritage,” Pelumi concludes.
Minist is a cultural movement that helps Africans around the world feel at home through fashion.
