• Tuesday, April 16, 2024
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BusinessDay

Wemy mulls new product offensive to increase its diaper market share

diapers

Wemy Industries Limited, leading and local manufacturers of Dr Browns and Nightingale diaper products and other range of sanitary pads in Nigeria said it is embarking on fresh moves to increase its share of the personal hygiene range of products in the local market.

Paul Odunaiya, managing director of Wemy Industries made this declaration in Lagos at the company’s nationwide marketing conference for its 55 distributors at the Lagos Travel Inn, Ikeja.

The managing directors told BusinessDay exclusively that the conference which he described as a family re-union coming after almost five years ago when the last conference was channelled at its distributors nationwide , so as to gear them for the expansion in business volumes the will commence from January 2020,

Odunaiya said that Wemy Industries have put in strategies to ensure that Dr Browns and Nightingale and other products are always available throughout the year which is one of the company’s major issues for many years.

According to him, ‘’We have also identified that we have to partner with all state government health institutions to drive the consumption of our locally made disposable delivery mat product called “Nightingale”. The influx of imports is hurting our business’’.

He expressed optimism that the Diaper policy that should help further industrialised the sector in Nigeria is expected to be in place before the close of the year.

He called on the ministry of industries, trade and investments to act swiftly in effecting that policy
The Wemy Industries Limited boss disclosed that, the manufacturing of adult diaper in Nigeria will commence for the first time by December 2019 which all the customers are anticipating from January 2020.

Highlights of the day-long conference were the presentation of Awards to the regional sales managers, adjudged to have performed very in the year.

These Bawa Al-yahaya who emerged as the overall winner, Adebola Adedire is the first runner-up while Banwo Olubunmi is the second runner up

In the distributor’s category, winners are Olaniran & Sons Awardee from the North Central, R.I Lawal Investment from the North West, Jiddah Trading Enterprise North East, Sky Level Company from South-South, Victory Nigeria Limited from South West, Grand Magnet Integrated Concept South East and Orna Crowne from Lagos.

 

MIKE OCHONMA