Fab juice bar a retail health focused company that produces cold pressed fruit juice, and various other health conscious drinks and recipes is set address health issues through its products.
“There was a missing gap that did not cater for health, and there is also a growth in health issues in our community. Our idea of creating an atmosphere whereby people can have healthy meals and drinks which we noticed did not exist in the market will begin with us,” Jerry Okose, chief executive officer, Fab Juice Bar said.
According to Okose, Fab juice started out to be a revolutionary brand of cold press juicing, dickens and epic salads from organic products, adding that one key attribute about the company is that they get the freshest produce
“We ran a survey to check how much fruits and vegetables people consumed daily, and it wasn’t a conscious deliberate effort to include vegies and fruits in their daily diet, so we decided to put up a product that has this balance of different vegetables and fruits packed together, that makes up for daily requirement. We also introduced sandwich and wraps that our customers want for healthy meal. One core value we maintain is that we use all natural products for those who rather want sweet things.
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“We try to get our products directly from the source such as farmers at different locations, to maintain the freshness. This costly venture requires a whole lot of logistics, so we try to reduce the cost to the customer. The juice is quite affordable and we don’t have to produce surplus that extends to the following week,” he disclosed.
Fab juice started about 18months ago but now has three locations, which are Circle mall at Lekki, Leisure mall on the Mainland, Surulere, and the third mall is about to be opened at Ajah axis
The health expert also stated that Fab juice bar is a revolutionary brand, and not just the regular type of juice bar, as there are different techniques and processes which doesn’t give the same quality with other brands.
He explained that in order to offer the best juice quality, the company decided to go for the latest technology which juices are about 15 revolution per minute that gently extracts the juice to a degree of about 90 percent such that when it comes out it is extremely dry, retaining a lot of products and nutrients.
“Fab juice has created an opportunity for customers to take the experience back to their homes by making the appliances available to the interested customers. We keep very little to no trade secret, so we want people to come back and testify about the progress of their health status, and that is how we are giving back to the society,” Okose said.
He revealed that the company is looking at expanding beyond Lagos to the rural communities, adding that with the multiple stores, there will be different segment of the company’s menu that will cater for those with critical health issues and needs.
“We also plan to penetrate schools and teach the children this value at the early age. A lot of people come and say they have not even heard of some of the products we use but these are things all around us. Our concept was to balance health and taste.”
STEPHEN ONYEKWELU
