In order to sensitise the Nigerian public on the merits of healthy living and against the dangers of consuming substandard cooking oil for meal making, Power Oil at the weekend organised a toll-free body exercise and public campaign session for Abuja residents.
Ijeoma Opara, who is a brand communication officer of Power Oil, told BusinessDay that the event was organized in order to create awareness about healthy living through exercise and to make people aware that power oil is the preferred choice for cooking.
“The Abuja episode of the exercise is the fifth in a major Nigerian city where Power Oil will teach people about the necessity of body exercise in the maintenance of body health and also to teach them about far ranging importance of making wise choices concerning essential ingredients in meal making,” she said.
Similar exercises have been held previously in Lagos, Ibadan, Owerri and Part Harcourt.
“Women remain the core focus of the healthy living campaign by Power Oil since they are the primary meal decision makers,” Opara explained.
According to her, the Power Oil is fortified with vitamin A, does not clot, is cholesterol-free, heart friendly and without foul smell.
According to data from the World Health Organization (WHO), coronary heart disease deaths in Nigeria reached 53,836 or 2.82% of total deaths in 2014 as compared to other major causes.
A further analysis of the data showed that, with the age adjusted death rate of 77.49 per 100,000 of population, Nigeria is ranked 111th in the world.
Now over three years in the Nigerian market space and still counting, Power Oil is produced by Dufil Prima, who are also the makers of other popular brands, such as Indomie, Power Pasta, as well as Hypo cleaning agents, including detergents and bleaching agents.
