Itel Mobile boost market, launches new P33, P33Plus mobile devices

Itel mobile, producers of leading smartphones has unveiled two new devices to boost its market target which are the Itel P33 and P33 Plus.

Speaking at the product launch held recently, Oke Umurhohwo, Marketing Communications Manager at Itel mobile Nigeria said “with the newly unveiled Itel p33 and P33 plus, Itel mobile is reiterating its commitment to providing best in class smartphones for everyone that offers more value with cutting edge technology, features and style, but at a very budget friendly price. The Itel P33 is extending the reputation of an exceptional value proposition and we are confident this device will not just raise the bar but will satisfy our consumer’s need of a long-lasting battery to the fullest”.

According to Tope Falana Itel Nigeria training director, he said Itel has created legacies from the P32 Itel mobile device which is being updated for more customer satisfaction. Speaking on the newly launched devices, he said they are manufactured with long battery life and a pioneered artificial intelligence power master to help optimize battery life suitable for as long  as 350 hours standby time.

The devices also have improved camera for better image capture as both phones come with a front and rear 8.0MP dual camera and a flash. Furthermore it is the first Itel smartphone to debut with a 16GB ROM and supports an expandable microSD card up to 32GB. It is also equipped with a multi-functional fingerprint sensor and face unlock system for easy and secure access to the phone.

For variety options the devices come in the blue, black and champagne gold colour. While the devices will be made available for sale from the 1st of April, the recommended retail price for the P33 and P33 plus are N24,000 and N26,300 respectively.

Kevin Dang, manager Itel Mobile business West Africa region 1, said the company is focused on providing quality and affordable products for consumers and in 10 years of its existence, Itel has been able to produce unique devices while growing its global presence in the device industry he continued that Itel Mobile will launch more products before the end of 2019 to increase consumer satisfaction.

Itel Mobile is a reliable mobile phone brand aimed at providing budget friendly mobile communications technology to everyone.       


Gbemi Faminu & David Ibidapo

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